Alcohol

Pete's Brewing Co. promotes new packaging design through P-O-P

Client: Corporate Buying Services Inc., Evergreen, Colo.
Introduction: October 2001
Distribution: Bars and restaurants nationwide
Size of Run: 50,000
Construction/Materials: Flame-polished, bent .080 clear acrylic; two-color printing
P-O-P company: Beemak Plastics Inc., Rancho Dominguez, Calif.
Comments: An acrylic cutout of the Mike's Hard Lemonade logo gives this display a more customized look than traditional menu holders.

Client: Barton Beers, Chicago
Introduction: February 2002
Distribution: National, on- and off-premise
Size of Run: 400
Construction/Materials: Distortion-printed, vacuum-formed PETG; compact, high-output lighting fixture
P-O-P company: Palmer Promotional Products, St. Clair Shores, Mich.
Comments: A compact lighting unit brightens this distortion-printed display while keeping its depth to a minimum.

Client: Guinness Bass Import Co., Stamford, Conn.
Introduction: January 2002
Distribution: On-premise accounts
Size of Run: 10,000
Construction/Materials: Injection-molded bottle, cap, base and floating pieces; halogen lighting; color wheel; air compressor to create bubbles
P-O-P companies: Colangelo Synergy Marketing, Darien, Conn., and Network Display Inc. (manufacturing), Passaic, N.J.
Comments: Bubbling water, colorful fish and illumination combine to give this back-bar glorifier an atypical look.

Client: Miller Zell Inc., Atlanta
Introduction: September 2001
Size of Run: 750
Construction/Materials: Vacuum-formed, clear PETG; pressure-sensitive decals; cardstock; process screenprinting
P-O-P company: MEI Displayworks, Smyrna, Ga.
Comments: A super-size replica of the Smirnoff bottle frames a floorstand to strengthen branding at retail.