Alcohol

Client: Anheuser-Busch, St. Louis
Product Promoted: Budweiser beer
Objective: To tie in with A-B's sponsorship of NASCAR racing.
Introduction: February 1997
Producer: KCS Industries Inc., Hartland, Wis.

Client: Miller Brewing Co., Milwaukee
Product Promoted: IceHouse beer
Objective: To communicate quality, heritage and authenticity, which are characteristics of IceHouse beer.
Introduction: June 1998

Client: Anheuser-Busch Inc., St. Louis
Product Promoted: Tequiza beer
Objective: To introduce the company's newest product, Tequiza beer. This metal wall tacker has achieved "collectible" status within the target market. The design is tightly coordinated with the rest of the product's roll-out.
Introduction: January 1999
Construction/Materials: Four-color process, spot-color screen printing on aluminum, embossed and die cut
P-O-P Company: Palmer Promotional Products, St. Clair Shores, Mich.

Client: Guinness Import Co., Stamford, Conn.
Product Promoted: Red Stripe beer
Objective: To increase repeat sales in the U.S. by vacationers who drank Red Stripe in Jamaica as well as to build brand loyalty.
Introduction: March 1998/January 1999
Construction/Materials: Corrugate and dried grass
P-O-P Company: Display Network, West Chicago, Ill.

Client: Barton Beers Ltd., Chicago
Product Promoted: Corona Extra
Objective: To combine the visibility of a high-quality mirror with the authenticity of a Mexican serape, symbolizing the heritage of the product.
Introduction: February 1998
Construction/Materials: Wood, mirror, cloth
P-O-P Company: Advanced Mirror, Vernon, Calif.

Client: Miller Brewing Co., Milwaukee
Product Promoted: Red Dog beer
Objective: To increase secondary and tertiary displays in convenience stores. The display grabs consumers' attention and can stock a lot of product in a minimal amount of space.
Introduction: March 1999
Construction/Materials: Metal
P-O-P Company: Paul Flum Ideas, St. Louis

Client: The Integer Group, Lakewood, Colo.
Product Promoted: Coors Light beer and concerts
Objective: To increase public awareness for Coors Light and to support country group Brooks & Dunn.
Introduction: February 1999
Construction/Materials: 10 mil poly banners, 10-point C1S table tents
P-O-P Company: Albert Screenprint Inc., Norton, Ohio

Client: Anheuser-Busch Inc., St. Louis
Product Promoted: Budweiser
Objective: The sign reinforces the quality and heritage of the Budweiser brand. The sign itself has become an icon for the brand and is featured in TV commercials.
Introduction: June 1998
Construction/Materials: Neon glass, screen-printed Sintra panel and Evertron solid state power supply.
P-O-P Company: Everbrite Inc., Greenfield, Wis.