Alcohol

A profile of John Sciacchitano, Vice-President, Merchandising, Schieffelin & Somerset Co.

Retail Category: Eating/Drinking Establishments
Display Type: Motion, Light or Sound
Client: The Absolut Spirits Co., New York
Producer: G2 Worldwide for The Absolut Spirits Co., New York
Size of Run: 22,560
Comments: Each candle features suggested drinks corresponding to the Absolut brands. They provide bar and restaurant managers with table lighting while building brand awareness.

Retail Category: Eating/Drinking Establishments
Display Type: Motion, Light or Sound
Client: The Integer Group, Golden, Colo.
Producer: Array Marketing Group, Los Angeles, KCS Industries Division
Size of Run: 1,125
Comments: This display for sports bars features an actual backboard and rim framing an illuminated, vacuum-formed ball. It was one of the top volume orders in the Coors Light program.

Insight Express finds pet owners true to their brands, shoppers attuned to circulars

Client: Kelly POS, Louisville, Ky.
Materials: Full label with film laminate on C-flute corrugated
Introduction: November 2002
Size of Run: 1,300
Comments: The promotion of this specialty Makers Mark bourbon was tied to the 2002 Christmas season.
P-O-P Company: Archbold Container Corp., Archbold, Ohio

Retail Category: Eating/Drinking Establishments
Display Type: Counter: Permanent
Client: Bridgeport Brewing Co., Portland, Ore.
Producer: Everbrite Inc., Greenfield, Wis.
Size of Run: 200
Comments: To promote the new packaging for Blue Heron Pale Ale, this counter unit combines screenprinted acrylic and Sintra material with LED illumination that creates a multi-dimensional look.