Alcohol

A profile of John Sciacchitano, Vice-President, Merchandising, Schieffelin & Somerset Co.

Retail Category: Eating/Drinking Establishments
Display Type: Motion, Light or Sound
Client: The Absolut Spirits Co., New York
Producer: G2 Worldwide for The Absolut Spirits Co., New York
Size of Run: 22,560
Comments: Each candle features suggested drinks corresponding to the Absolut brands. They provide bar and restaurant managers with table lighting while building brand awareness.

Retail Category: Eating/Drinking Establishments
Display Type: Motion, Light or Sound
Client: The Integer Group, Golden, Colo.
Producer: Array Marketing Group, Los Angeles, KCS Industries Division
Size of Run: 1,125
Comments: This display for sports bars features an actual backboard and rim framing an illuminated, vacuum-formed ball. It was one of the top volume orders in the Coors Light program.

Retail Category: Eating/Drinking Establishments
Display Type: Permanent Signage
Client: D.G. Yuengling & Son, Pottsville, Pa.
Producer: Array Marketing Group, Los Angeles, KCS Industries Division
Size of Run: 645
Comments: A backlit eagle and neon combine to brightly illuminate the brand and provide readability from distances up to 250 feet. Sales of the brand are growing more than 10% annually.

Retail Category: Supermarket: Food
Display Type: Permanent Signage
Client: Anheuser-Busch Inc., St. Louis
Producer: Anheuser-Busch Inc., St. Louis
Size of Run: 5,015
Comments: This eye-catching sign comes fully assembled and can be used in almost any retail format, regardless of space limitations. It reinforces the longstanding tradition of Budweiser and the holidays.