Alcohol

Client: Schieffelin & Somerset Co., New York
Producer: Flair Display Inc., Bronx, N.Y.
Marketing Objective: To create a unit that would stand out from other backbar pieces and spur consumer trial. The display increased the product's visibility.

Client: Anheuser-Busch Inc., St. Louis
Products Promoted: Bud Light, Bud Ice and Budweiser
Objective: To create an attention-getting, multi-dimensional stadium-like environment and to tie-in the display with Bud Bowl advertising through the use of specific graphic elements.
Introduction: December 1998
Construction/Materials: Litho-printed, mounted to .055 chipboard with two sets of white spiral-wrapped tubes and two sets of wire feet
P-O-P Company: Rapid Displays, Chicago

Client: Schieffelin & Somerset, New York
Product Promoted: Johnnie Walker Black Label
Objective: To create an elegant and functional display that would enhance the image of the brand. The frosted header distinctly positions the Johnnie Walker logo for instant brand recognition. The display was designed to hold a case of product in a small footprint and has lockable casters for ease in moving.
Introduction: August 1998
Construction/Materials: Laminated particleboard, metal railing, acrylic riser and locking casters

Client: Humphrey & Brown, Sonoma, Calif.
Product Promoted: Sebastiani Sonoma Cask wine
Objective: This wine rack was created to showcase the company's product and break through the clutter of vertical, straight-lined displays. A view from the side reveals a subtle S-shape of the display.
Introduction: March 1999
Construction/Materials: Black powder-coated wire and sheet metal, stained birch ply, two-color graphics
P-O-P Company: Beeline Group, Newark, Calif.

Client: Anheuser-Busch, St. Louis
Product Promoted: Budweiser beer
Objective: To tie in with A-B's sponsorship of NASCAR racing.
Introduction: February 1997
Producer: KCS Industries Inc., Hartland, Wis.