Alcohol

Product: Bolla Italian Wines
Number of displays: 5,800 lamp racks, 2,100 carts, 1,000 gondolas, 500 Roman columns
P-O-P companies: Price Weber (creative), Louisville, Ky.; Corren Display Group (lamp rack), Ramsey, N.J.; IWI/International (cart), Chino, Calif.; Rapid Displays (gondola), Chicago and Union City, Calif.; GC Display (Roman columns), St. Louis
Distribution: Wine and liquor stores, supermarkets, convenience stores
Introduction: July 2002
Duration: Some temporary, some permanent
Construction: Corrugate, metal

The brand's Australian origin is once again highlighted in this display which includes single case cards and bottle neckers. Graphics feature the Alice White bottle turned upside-down, reflecting the irreverent character of the brand. The case cards are designed to be used atop mass case displays.
Producer: Canfield & Tack, Rochester, N.Y.

Client: Madden Communications, Wood Dale, Ill. (for Miller Brewing)
Producer: Grimm Industries, Fairview, Pa.
Comments: According to the entrant company, this display received 100% placement in the field. The display reinforces the Miller brand with a prominently, illuminated MGD faceplate, an illuminated Miller logo and a spinning edge-lit disc with the screenprinted and illuminated words, "Miller Genuine Draft" and "cold filtered."