Jose Cuervo Tequila Display
Client: United Distillers & Vintners, Stamford, Conn.
Product Promoted: Jose Cuervo tequila
Marketing Strategy: The bartop mats are being used to promote a "margaritas on tap" machine that is being distributed to bars for the first time. They serve a dual purpose -- they absorb the spilled liquor and they promote margaritas.
Introduction: June 2000
Number of Mats: 300
Distribution: Bars and restaurants