Alcohol

Retail Channel: Liquor Stores
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Holiday 1999 Pole Topper Mobile
Marketer: Remy Amerique Inc.
Producer: Henschel-Steinau Inc., Englewood, N.J.

Retail Channel: Liquor Stores
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: Korbel Champagne Mass Merchandiser
Marketer: Brown-Forman Beverage Co.
Producer: Henschel-Steinau Inc., Englewood, N.J.

Retail Channel: C-Stores
Display Type: P-O-P Graphics
Campaign: Bud Light NHL Zamboni Inflatable
Marketer: Anheuser-Busch Inc.
Producer: Anheuser-Busch Inc., St. Louis
This piece went through several design competitions and re-works. It has a lot of smaller separate inflated pieces (chair, wheels, side bumpers, back bumper, body) that make up the whole piece. It can be hung by the hooks or can be placed on top of a display. Since the hockey season is so long (8 months), it was designed to be hung or placed in the beer aisle for many months.

Client: DraftWorldwide, Chicago, for Brown-Forman, Louisville, Ky.
Distribution: Liquor stores and grocery stores
Size of Run: 3,000
Producer: Rapid Displays, Chicago
Division: Temporary, Liquor: Distilled Spirits -- Illuminated or Neon
Objectives: The display is designed to highlight Jack Daniel's gift decanters by conveying the family spirit of the holidays. Garland, blinking holiday lights, graphics and the centerpiece statue of "Gentleman Jack" wearing a red scarf, evoke the warmth of home and hearth.

Product: Clos du Bois wines
Number of displays: 3,000
P-O-P company: North Bay Wood Inc., Rohnert Park, Calif.
Introduction: March 2000
Duration: Semipermanent
Construction: Wood, metal rods
Display set-up: Field staff
This table display for Clos du Bois wines features a high-quality look that projects the upscale image of the wine.

Product: Kahlua Rum-Cola
Number of displays: Varies per P-O-P item; from approximately 2,000 (for pole toppers) to 1 million (for napkins)
P-O-P companies: Tuxis Group (design), Westport, Conn.; American Accessories, Knoxville, Tenn.; DJ Graphics, Nyack, N.Y.; Forest Manufacturing, Twinsburg, Ohio; Reproduction Services, Bridgeport, Conn.; Westcott Displays, Detroit
Distribution: Bars, restaurants, nightclubs and liquor retailers
Introduction: May 2000
Duration: Temporary
Display set-up: Field staff

Product: Stonehaven Wine
Number of displays: 2,000
P-O-P company: Flair Display Inc., Bronx, N.Y.
Introduction: March 2000
Duration: Semipermanent
Construction: MDF, laminated graphics, high-impact styrene
Display set-up: Distributor staff
The display to help introduce Banfi Vintners' Stonehaven wine to off-premise accounts reflects the "stone" imagery of the label, including a painted-resin stone on top.