Products: Seagram's Smooth ready-to-drink malt beverage Distribution: On- and off-premise accounts Introduction: April 2003 Duration: Temporary Construction: Cardstock, varied materials Display set-up: Distributors and retail staff Comments: Seagram's Smooth was introduced to the market this spring with a mix of on- and off-premise P-O-P materials aimed at promoting the brand and its distinctive bottle. The target: urban consumers from 21 to 29 years of age.
Client: Anheuser-Busch Inc., St. Louis, MO Introduction: March 11, 2003 Distribution: Bars & Restaurants Dimensions (H x W x D): 19.5" x 46" x 6" Weight: 27 lbs. Producer: Everbrite LLC, Greenfield, WI
Client: The Absolut Spirits Co., New York, NY Introduction: July 3, 2003 Distribution: Liquor Stores Dimensions (H x W x D): 15" x 7" x 6" Weight: 1 lb. Awards: Gold, Design of the Times 2003 Producer: AJ Display, New York, NY
Client: Marie Brizard Wine & Spirits, Miami, FL Introduction: January 1, 2003 Distribution: Liquor Stores Dimensions (H x W x D): 69" x 18" x 13" Weight: 26 lbs. Producer: Flair Display, Bronx, NY
Client: Marie Brizard Wine & Spirits, Miami, FL Introduction: January 1, 2003 Distribution: Liquor Stores Dimensions (H x W x D): 69" x 18" x 13" Weight: 26 lbs. Producer: Flair Display, Bronx, NY
Client: Diageo, Stamford, CT Introduction: July 1, 2003 Distribution: Liquor Stores Dimensions (H x W x D): 64.25" x 16.5" x 15.25" Weight: 12 lbs. Producer: Meyers Display, Minneapolis, MN
