Alcohol

Client: Canandaigua Wine Co., Concord, Calif.
Introduction: September 2003
Producer: Display Connection, Moonachie, N.J.
This two-part standee announces a sweepstakes contest for Canandaigua's Talus Wine. Finding a purple cork in a bottle could send a consumer on a cruise.

Products: Seagram's Smooth ready-to-drink malt beverage
Distribution: On- and off-premise accounts
Introduction: April 2003
Duration: Temporary
Construction: Cardstock, varied materials
Display set-up: Distributors and retail staff
Comments: Seagram's Smooth was introduced to the market this spring with a mix of on- and off-premise P-O-P materials aimed at promoting the brand and its distinctive bottle. The target: urban consumers from 21 to 29 years of age.