Alcohol

Retail Category: Liquor Stores
Display Type: Temporary Graphics
Client: Bacardi-Martini Promotions
Producer: Taurus Display Corp., Cherry Hill, N.J.
Size of Run: 1,000
Comments: Dimensional graphics on this pole topper depict a lively party theme and a picture of a fruity, tropical summer drink made with Bacardi mixers. The display's vibrant colors are achieved through a litho-laminated label.

Product: Smirnoff Ice malt beverage
P-O-P companies: Network Display Inc.(lenticular display, glorifiers, neon sign), Passaic, N.J.; Neu-Solutions Inc. (electrostatic glorifier), Bay Shore, N.Y.
Introduction: January 2001
Display set-up: Field and retail staffs
Guinness enhanced the red highlights on this neon sign to match the red coloring used on the Smirnoff Ice brand.

Retail Category: Eating & Drinking Establishments
Display Type: Permanent Signage
Client: The Integer Group
Producer: Array Marketing Group, KCS Industries Division, Hartland, Wis.
Size of Run: 652
Comments: This bottle opener and bottle-cap catcher promotes the Coors Light brand on-premise. The bottle opener is injection molded in polycarbonate for strength and durability.

Retail Category: Eating & Drinking Establishments
Display Type: Countertop - Permanent
Client: Anheuser-Busch Inc.
Producer: Everbrite Inc., Greenfield, Wis.
Size of Run: 500
Comments: An illuminated, injection-molded bottle rotates slowly on this backbar glorifier to educate consumers on the natural brewing ingredients used in Budweiser beer.

Client: Palm Bay Imports Inc., Boca Raton, Fla.
Products Promoted: Multiple brands
Objective: The unit was designed to gain distribution and promote the brand. It provides flexibility for use with 10 brands since it employs interchangeable graphics.
Distribution: Off-premise, package stores
Construction/Materials: Teak melamine, steel tubes, styrene
P-O-P Company: Flair Display Inc., Bronx, N.Y.

Retail Category: Liquor Stores
Display Type: Freestanding - Permanent
Client: Trinchero Family Estates
Producer: Aaardvark Aarmadillo Corp., Brooklyn, N.Y.
Size of Run: 3,000
Comments: Utilizing Trinchero's oak leaf icon as an integral design component, this stylized tree display merchandises four cases of wine. The 28-bottle base serves to stabilize the display.

Retail Category: Eating & Drinking Establishments
Display Type: Temporary Graphics
Client: Anheuser-Busch Inc.
Producer: Anheuser-Busch Inc., St. Louis
Size of Run: 3,150
Comments: Vacuum-forming and bright graphics provide a 3-D effect to what would have been a regular banner. The wall display commemorates Mardi Gras and the Bud family of beer involvement with the celebration.

Product: Smirnoff Ice malt beverage
P-O-P companies: Network Display Inc. (lenticular display, glorifier, neon sign), Passaic, N.J.; Neu-Solutions Inc. (electrostatic glorifier), Bay Shore, N.Y.
Introduction: January 2001
Display set-up: Field and retail staffs
This backlit glorifier highlights the icy, refreshing nature of Smirnoff Ice, a new malt-based beverage from Guinness Bass Import.