Alcohol

Product: Smirnoff Ice malt beverage
P-O-P companies: Network Display Inc.(lenticular display, glorifiers, neon sign), Passaic, N.J.; Neu-Solutions Inc. (electrostatic glorifier), Bay Shore, N.Y.
Introduction: January 2001
Display set-up: Field and retail staffs
Guinness enhanced the red highlights on this neon sign to match the red coloring used on the Smirnoff Ice brand.

Retail Category: Eating & Drinking Establishments
Display Type: Permanent Signage
Client: The Integer Group
Producer: Array Marketing Group, KCS Industries Division, Hartland, Wis.
Size of Run: 652
Comments: This bottle opener and bottle-cap catcher promotes the Coors Light brand on-premise. The bottle opener is injection molded in polycarbonate for strength and durability.

Retail Category: Eating & Drinking Establishments
Display Type: Countertop - Permanent
Client: Anheuser-Busch Inc.
Producer: Everbrite Inc., Greenfield, Wis.
Size of Run: 500
Comments: An illuminated, injection-molded bottle rotates slowly on this backbar glorifier to educate consumers on the natural brewing ingredients used in Budweiser beer.

Client: Palm Bay Imports Inc., Boca Raton, Fla.
Products Promoted: Multiple brands
Objective: The unit was designed to gain distribution and promote the brand. It provides flexibility for use with 10 brands since it employs interchangeable graphics.
Distribution: Off-premise, package stores
Construction/Materials: Teak melamine, steel tubes, styrene
P-O-P Company: Flair Display Inc., Bronx, N.Y.

Retail Category: Liquor Stores
Display Type: Freestanding - Permanent
Client: Trinchero Family Estates
Producer: Aaardvark Aarmadillo Corp., Brooklyn, N.Y.
Size of Run: 3,000
Comments: Utilizing Trinchero's oak leaf icon as an integral design component, this stylized tree display merchandises four cases of wine. The 28-bottle base serves to stabilize the display.

Product: Jameson Irish whiskey
Number of displays: 1,000 in first run
P-O-P company: Acrylic Designs Inc., Springfield, Vt.
Distribution: Liquor stores and supermarkets
Introduction: March 2001
Duration: Permanent
Construction: Powder-coated metal, metallic laminated panels, acrylic shelves, stainless steel cables, wood laminate base
Display set-up: Distributor salesforce
This contemporary floorstand was created to entice a younger customer base to try Jameson Irish whiskey.