Alcohol

Retail Category: Liquor Stores
Display Type: Motion, Light or Sound Displays
Client: UDV North America
Producer: Design Display Group Inc., Carlstadt, N.J.
Size of Run: 600
Comments: The objective of this motion pole topper was to showcase the rum's mixability and cross-merchandise a variety of suitable mixers. The inner assembly, which includes a vacuum-formed facsimile of the Malibu rum bottle, turns via a battery-operated motor.

Retail Category: Eating and Drinking Establishments
Display Type: Permanent Signage
Client: The Integer Group
Producer: Array Marketing Group, Los Angeles, KCS Industries Division
Size of Run: 100
Comments: The eye-catching horse racing graphics are silk-screened four-color process on PETG and backlit with a neon grid. The Coors Light neon logo completes this fun and bright display.

Retail Category: Eating and Drinking Establishments
Display Type: Motion, Light or Sound Display
Client: Seagram Americas
Producer: Focus Packaging & Display Group, San Diego
Size of Run: 750
Comments: Colorful fiberoptic lighting gave this sign an added sense of motion. Combined with the brand's graphic identity, the piece made a compelling visual presentation in what is normally a dark on-premise environment.

Jim Beam Brands is targeting on-premise accounts with promotional programs that build on the personality and brand image of the company's products.