Monterra Wines Floorstand
Product: Monterra Wines
Number of displays: 450
P-O-P companies: Anda Burghardt Advertising (design), Monterey, Calif.; ACI Display Corp. (manufacturing), San FranciscoDistribution: Specialty wine, gourmet grocery and boutique liquor stores nationwide
Introduction: September 2001
Duration: Permanent
Construction: Steel wire and sheet metal; litho-printed and UV-coated header; metal casters
Display set-up: Delicato Family Vineyards distributor sales representatives