Coors Light NFL Pool Table Lamp
Client: The Integer Group, Golden, Colo.
Introduction: July 2003
Number of displays: 248
Distribution: On-premise
P-O-P company: Array, Hartland, Wis.
Comments: Being the latest official sponsor of the NFL, Coors Brewing played up its partnership in this pool table lamp. The lamp is a permanent display for two brands -- Coors and the NFL.
