Alcohol

Client: High Falls Brewing Co., Rochester, N.Y.
Size of Run: 305
Producer: Heritage Sign & Display Inc., Nesquehoning, Pa.
Division: Permanent, Beer: On-Premise, Illuminated or Motion
Comments: A spinning holographic disk powered by an AC motor creates a constantly changing whirl of colors on this wall clock. A flexible light source projects reflections from the holographic material through a lens attached to the rear surface of the clock's acrylic face.

Client: Anheuser-Busch Cos., St. Louis
Size of Run: 1,010
Producer: Heritage Sign & Display Inc., Nesquehoning, Pa.
Division: Permanent, Beer: On Premise, Non-Illuminated or Non-Motion
Comments: Part of Anheuser-Busch's ongoing campaign to foster brand identity within the Latino demographic, this mirror features screen printing that simulates the look of stained glass and glazed tile. The PVC frame simulates hand-crafted Mexican silver.

Product: Malibu Rum
Number of displays: 663 crate displays, 322 funhouse mirrors
P-O-P company: Great Northern Corp., Racine, Wis.
Distribution: Off-premise (crate display), on-premise (funhouse mirror)
Introduction: January 2002 (crate display), February 2002 (funhouse mirror)
Duration: Permanent
Construction: Fabricated wood, dowels, buttons and two-color screen-printing (crate display); vacuum-formed styrene mirror frame, hardboard easel, flexible mirror (funhouse mirror)
Display set-up: Retail staff

Client: Colangelo Synergy Marketing, Darien, Conn.
Size of Run: 2,100
Entrantt: Rapid Displays, Chicago an Union City, Calif.
Division: Temporary, Beer: Off-Premise - Non-Illuminated, Non-Motion
Comments: Four-color litho mounted to multiple die-cuts of Bass beer bottles created a 6-foot-high holiday display that was hard to miss in stores. The tree shipped preassembled to make set-up easy.

Client: Upshot/Seagram's America, Chicago
Size of Run: 2,600
Producer: MBH Presentations Inc., Floral Park, N.Y.
Division: Temporary, Technical Contest
Comments: Injection-molded snowflakes with encapsulated glitter surround a bottle of Absolut, and a battery-powered motor provides motion to the pole display.

Client: Barton Beers, Chicago
Size of Run: 6,000
Producer: Great Northern Corp. - Display Group, Racine, Wis.
Division: Temporary, Signage: Non-Illuminated Comments: Graphics of referees on this dangler tie in to Corona's "Official Sponsor of the Time Out" ad campaign. Requiring no floor space, the three-sided display is easily visible from any angle in the store.

Product: Malibu Rum
Number of displays: 663 crate displays, 322 funhouse mirrors
P-O-P company: Great Northern Corp., Racine, Wis.
Distribution: Off-premise (crate display), on-premise (funhouse mirror)
Introduction: January 2002 (crate display), February 2002 (funhouse mirror)
Duration: Permanent
Construction: Fabricated wood, dowels, buttons and two-color screen-printing (crate display); vacuum-formed styrene mirror frame, hardboard easel, flexible mirror (funhouse mirror)
Display set-up: Retail staff

Product: Knob Creek Whiskey
Number of displays: 500
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Distribution: Bars and restaurants nationwide
Introduction: February 2002
Duration: Permanent
Construction: Wood pedestal, brass plated wire rail and 1-color logo plate
Display set-up: Retail staff
This on-premise Knob Creek back-bar glorifier promotes the brand's upscale nature.