Jim Beam ESPN Locker
Client: Jim Beam Brands, Deerfield, Ill.
Introduction: June 2002
Number of displays: 145
Distribution: Off-premise accounts nationwide
Construction/Materials: MDF with wood grain laminate, screenprinted graphics
P-O-P company: Chicago Show Inc., Northfield, Ill.
Comments: A sports locker theme and "ESPN the Magazine" graphics leverage Jim Beam's association with team sports.