Captain Morgan Holiday House
Product: Captain Morgan
Number of displays: 1,840 as pole toppers, 617 as hanging displays
P-O-P companies: Rapid Displays, Chicago and Union City, Calif. (design and manufacture); Upshot Co., Chicago (graphics)
Distribution: Off-premise, liquor and grocery
Introduction: November 2003
Duration: Temporary
Construction: Vacuum-formed styrene; .55 litho mounted chipboard printed 4cp; battery-powered motor; PETG bottles; fiber poles, hanging chains
Display set-up: Retailer staff