Alcohol

Retail Category: Eatinq/Drinkinq Establishments
Display Type: Counter: Permanent
Client: The Absolut Spirits Co., New York
Producer: G2 New York, New York
Size of Run: 12,575
Comments: Each compartment on this tray includes a spherical pivoting lid. When the lid is opened, a miniature Absolut bottle shape appears on the side of the lid.

Retail Category: Liquor
Display Type: Freestanding: Temporary
Client: Colangelo Synergy Marketing, Darien, Conn.
Producer: Marin's USA, Norwalk, Conn.
Size of Run: 33,000
Comments: This case stacker simply pops open and is ready for use. The ease of set-up helped place the new brand in stores during the competitive summer season.

Retail Category: Liquor
Display Type: Freestanding: Permanent
Client: Industrias Vinicolas Pedro Domecq S.A., Mexico City, D.F.
Producer: APTO Frank Mayer, Lomas de Bezares, Mexico
Size of Run: 280

Client: Jim Beam Brands, Deerfield, Ill.
Introduction: June 2002
Number of displays: 145
Distribution: Off-premise accounts nationwide
Construction/Materials: MDF with wood grain laminate, screenprinted graphics
P-O-P company: Chicago Show Inc., Northfield, Ill.
Comments: A sports locker theme and "ESPN the Magazine" graphics leverage Jim Beam's association with team sports.

Retail Category: Liquor
Display Type: Motion, Light or Sound
Client: United Distillers & Vintners Inc., Dallas
Producer: Design Display Group Inc., Carlstadt, N.J.
Size of Run: 600
Comments: The vacuum-formed, battery-powered bottle of Malibu rocks side to side, causing the crepe paper skirt to shake in a dancing motion.