Alcohol

Client: Anheuser-Busch Inc., St. Louis, MO
Introduction: January 10, 2004
Size of Run: 150
Distribution: Bars & Restaurants
Dimensions (H x W x D): 14" x 7" x 7.5"
Weight: 3 lb.
Producer: Edge Display Group Enterprises, Farmingdale, N.Y.
Comments: This glorifier display may be for bars and restaurants, but the piece is part of a larger on- and off-premise campaign that Anheuser-Busch Inc. launched for its seminal, low-carb beer Michelob Ultra.

Client: Brown-Forman Corp., Louisville, Ky.
Introduction: March 2004
Number of displays: 2,020
Distribution: Off-premise accounts
Construction: Litho-printed sheet mounted to foamboard and Maxite board
P-O-P company: Hamilton Printing Inc., Louisville, Ky.
Comments: Lending itself perfectly for a cross-promotion with spaghetti noodles, this case card calls out Bolla wines as the perfect choice for a pasta dinner.

Client: Canandaigua Wine Co., Concord, Calif.
Introduction: April 2004
Number of displays: 1,300
Distribution: Mass merchants and specialty stores
Construction: Richly-stained wood, slide-in litho cards
P-O-P company: Vintage Wood, Sebastopol, Calif.
Comments: Using permanent, wood displays is a definite trend for wine marketers as retailers shy away from case cards and corrugated. For its Covey Run brand, Canandaigua is currently using this display to convey a luxury look for a mass market-priced wine.

Client: Brown-Forman Corp., Louisville
Introduction: Spring 2004
Producer: PriceWeber, Louisville
Brown-Forman's Old Forester spring campaign plays up to baseball-loving bourbon drinkers with cards, shelf talkers, posters, and promotional foam bats.

Client: Kobrand Corp., New York
Introduction: October 2003
Number of displays: 350
Distribution: Liquor stores
Construction: Wood, vacuum-formed plastic, screenprinted graphics, powdercoated sheet metal and wire
P-O-P company: Rand Display International Inc., Teaneck, N.J.