Smirnoff Ice Backbar Glorifier
Client: Guinness Bass Import Co., Stamford, Conn.
Introduction: January 2002
Distribution: On-premise accounts
Size of Run: 10,000
Construction/Materials: Injection-molded bottle, cap, base and floating pieces; halogen lighting; color wheel; air compressor to create bubbles
P-O-P companies: Colangelo Synergy Marketing, Darien, Conn., and Network Display Inc. (manufacturing), Passaic, N.J.
Comments: Bubbling water, colorful fish and illumination combine to give this back-bar glorifier an atypical look.