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Alcohol

  • Michelob 2003 Holiday Fireplace

    Client: Anheuser-Busch Companies Inc., St. Louis
    Producer: Rapid Displays, Chicago and Union City, Calif.
    Duration: Temporary
    Size of Run: 6,400
    Dimensions (H x W x D): 4' x 4' x 2'
    Weight: 7 lb.
    Comments: Retailers carrying this display earned sales increases by an average of 30% during the holiday season. The fireplace can rest on top of stacked cases of Michelob product, or cases can be stacked along the hearth of the fireplace.
    Michelob 2003 Holiday Fireplace
  • Jim Beam Illuminated Bottle Sign

    Client: Jim Beam Brands Worldwide, Deerfield, Ill.
    Producer: Darko Inc., Twinsburg, Ohio
    Duration: Permanent
    Size of Run: 225
    Comments: This vacuum-formed lighted sign, designed for restaurants and bars, is an exact scale model of the product, at 256% its normal size. The fluorescent lighting compartment is sealed off, which eliminates the build-up of dust in the graphics portions of the sign.
    Jim Beam Illuminated Bottle Sign
  • Leinenkugel Fiberoptic Sign

    Client: Madden Communications, Wood Dale, Ill.
    Producer: Array, Los Angeles
    Duration: Permanent
    Category: Beverages - Beer
    Introduction: May 2003
    Size of Run: 575
    Awards: Gold, POPAI Outstanding Merchandising Achievement (OMA) Award, 2004
    Leinenkugel Fiberoptic Sign
  • Crown Royal Holiday Pole Display

    Client: IMS, Morton Grove, Ill., for Diageo
    Producer: Rapid Displays, Chicago and Union City, Calif.
    Duration: Temporary
    Production Date: June 2003
    Size of Run: 2,200
    Comments: Flashing lights, replica of bottle and holiday/winter theme help shoppers locate Crown Royal brand during a peak buying season.
    Crown Royal Holiday Pole Display
  • Bella Sera Market Cart

    Client: E.&.J. Gallo Winery, Modesto, Calif.
    Producer: Vintage Wood, Sebastopol, Calif.
    Duration: Semi-permanent
    Size of Run: 2,500
    Awards: Gold, POPAI Outstanding Merchandising Achievement (OMA) Award, 2004
    Introduction: November 2003
    Comments: Creates a one-stop shopping destination for wine, food and recipes.
    Bella Sera Market Cart
  • Budweiser Deep Red Neon Sign Program

    Client: Anheuser-Busch Companies Inc., St. Louis
    Producer: Everbrite LLC, Greenfield, Wis.
    Duration: Permanent
    Size of Run: 362
    Comments: Developed for on-premise accounts, the pieces in this program include such notable elements as an LED clock; a "privilege panel" that can display a retailer's menus and daily specials; a red neon for each piece; and an image that's consistent with those used on TV, print and other advertising.
    Budweiser Deep Red Neon Sign Program
  • Parrot Bay Eight-Case Display

    Client: Diageo, Stamford, Conn.
    Producer: Beeline Group Inc., Newark, Calif.
    Duration: Semi-permanent
    Materials/Processes Used: Stained birch plywood, burned branding elements on sides, wire, die-cut four-color process litho header, chipboard
    Comments: The look of old world rum shipping crates distinguishes the product from typical liquor floorstands.
    Parrot Bay Eight-Case Display
  • Don Julio Tequila Locking Cabinet

    Client: Diageo, Stamford, Conn.
    Producer: Beeline Group Inc., Newark, Calif.
    Duration: Semi-permanent
    Introduction: June 2003
    Materials/Processes Used: Stained pine, powdercoated wire and sheet metal, punched aluminum base, clear plexi door, locking mechanism, aluminum headers.
    Comments: Rustic stained pine and rust-colored powdercoated metal highlight Don Julio's positioning as a quality brand with Mexican heritage.
    Don Julio Tequila Locking Cabinet
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