Alcohol

Retail Category: Eating/Drinking Establishments
Display Type: Permanent Signage
Client: D.G. Yuengling & Son, Pottsville, Pa.
Producer: Array Marketing Group, Los Angeles, KCS Industries Division
Size of Run: 645
Comments: A backlit eagle and neon combine to brightly illuminate the brand and provide readability from distances up to 250 feet. Sales of the brand are growing more than 10% annually.

Retail Category: Supermarket: Food
Display Type: Permanent Signage
Client: Anheuser-Busch Inc., St. Louis
Producer: Anheuser-Busch Inc., St. Louis
Size of Run: 5,015
Comments: This eye-catching sign comes fully assembled and can be used in almost any retail format, regardless of space limitations. It reinforces the longstanding tradition of Budweiser and the holidays.

Retail Category: Liquor
Display Type: Freestanding: Permanent
Client: KYK Marketing, Louisville, Ky.
Producer: Great Northern Corp. - Display Group, Racine, Wis.
Size of Run: 500
Comments: The objective of this permanent floor display was to promote Jack Daniel's through its popular association with the Jack & Coke mixed drink. By cross-merchandising both products, each gained a secondary location in the store.

Insight Express finds pet owners true to their brands, shoppers attuned to circulars

Client: Kelly POS, Louisville, Ky.
Materials: Full label with film laminate on C-flute corrugated
Introduction: November 2002
Size of Run: 1,300
Comments: The promotion of this specialty Makers Mark bourbon was tied to the 2002 Christmas season.
P-O-P Company: Archbold Container Corp., Archbold, Ohio