Alcohol

Client: The Integer Group, Golden, Colo.
Introduction: April 2003
Number of displays: 384 (general market sign); 69 (gay and lesbian market)
Producer: Mechtronics, White Plains, N.Y.

Client: Miller Brewing Co., Milwaukee
Introduction: March 2004
Producer: Zipatoni Co., St. Louis (design); Madden Communications Inc., Wood Dale, Ill. (production)
Comments: 3-D table tents sport active, unconventional display graphics.

Client: Diageo, Stamford, Conn.
Introduction: October 2003
Producer: Colangelo Synergy Marketing, Darien, Conn.
Comments: Diageo rolled out a $157 million marketing campaign including P-O-P, TV, public relations and additional marketing to support a new bottle and brand look for Smirnoff Ice. The company spent more than $1 million on P-O-P, including on-premise displays such as glorifiers, electrostatic pieces, table tents, napkin holders, shakers, coasters and condiment trays.

Client: The Integer Group, Golden, Colo.
Introduction: April 2003
Number of displays: 257
Producer: Mechtronics, White Plains, N.Y.
Comments: This sign reacts along with fans after a game-winning field goal. It uses sound sensors to activate LED lights as the noise increases. The louder the noise, the faster the lights flash.

Display is newest element in campaign to gain recognition for distillery's diverse, lesser-known regional spirits lines