Alcohol

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Pilsner Urquell Beer
Distribution: Liquor Stores
Number of Stores: 1,550
Production Run Quantity: 1,550
Introduction: April 2007
Intended Duration: 6-9 months
Dimensions (H x W x D): 70" x 22" x 21"
Weight: 4 lbs.
Budget Category (U.S.): $26 - $50

Client: Madden Communications Inc., Wood Dale, IL, for Miller Brewing Co., Milwaukee
Product(s) Promoted: Miller Lite on Tap
Distribution: Convenience stores
Number of Stores: Not available
Production Run Quantity: 458
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 27" x 26" x 5"
Weight: 21 lbs.
Budget Category (U.S.): $201 - $250

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Pacifico Beer
Distribution: Liquor stores, bars and restaurants nationwide
Number of Stores: 672
Production Run Quantity: 672
Introduction: January 2007
Intended Duration: 3 years
Dimensions (H x W x D): 23" x 25" x 5"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150

Client: CCM Marketing, New York, NY
Product(s) Promoted: Cocktail Mixers
Distribution: Liquor Stores
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: January 2007
Intended Duration: 6-12 months
Dimensions (H x W x D): 54" x 24" x 24"
Weight: 80 lbs.
Budget Category (U.S.): $51 - $100
Producer: The Display Connection Inc., Moonachie, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite
Distribution: South Florida
Number of Stores: 325
Production Run Quantity: 325
Introduction: January 2007
Intended Duration: 1 year
Dimensions (H x W x D): 27" x 40" x 4"
Weight: 17 lbs.
Budget Category (U.S.): $201 - $250

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Corona Brands
Distribution: Bars and restaurants nationwide
Number of Stores: 2,600
Production Run Quantity: 2,745
Introduction: January 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 18" x 24" x 5"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Corona Extra Beer Brands
Distribution: Liquor stores, bars and restaurants nationwide
Number of Stores: 4,450
Production Run Quantity: 4,603
Introduction: January 2006
Intended Duration: 3-5 years
Dimensions (H x W x D): 26" x 24" x 5"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller High Life
Distribution: Retailers/Liquor Stores
Number of Stores: 6,525
Production Run Quantity: 13,050
Introduction: June 2006
Intended Duration: 6-9 months
Dimensions (H x W x D): 41" x 19" x 1"
Weight: 1 lb.
Budget Category (U.S.): $6 - $10

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: St. Pauli Girl Beer
Distribution: Liquor stores, bars and restaurants nationwide
Number of Stores: 950
Production Run Quantity: 950
Introduction: March 2007
Intended Duration: 3 years
Dimensions (H x W x D): 4" x 26" x 2"
Weight: 2 lbs.
Budget Category (U.S.): $101 - $150

Client: The Integer Group, Lakewood, CO
Product(s) Promoted: Killian's Irish Red Premium Lager
Distribution: Nationwide, Irish theme
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: January 2006
Intended Duration: 4 years
Dimensions (H x W x D): 38" x 24" x 6"
Weight: 15 lbs.
Budget Category (U.S.): $101 - $150