Client: Absolut Spirits Co., New York, NY
Product(s) Promoted: Plymouth Gin
Distribution: On-premise nationwide
Number of Stores: Not available
Production Run Quantity: 2,700
Introduction: January 2007
Intended Duration: 1 year
Dimensions (H x W x D): 13" x 4" x 4"
Weight: 3 lbs.
Budget Category (U.S.): $11 - $15
Producer: G2 Worldwide, New York, NY
Design of the Times 2007 Contest DeclarationWhat were the marketing objectives for this entry?