Alcohol

Client: Absolut Spirits Co., New York, NY
Product(s) Promoted: Plymouth Gin
Distribution: On-premise nationwide
Number of Stores: Not available
Production Run Quantity: 2,700
Introduction: January 2007
Intended Duration: 1 year
Dimensions (H x W x D): 13" x 4" x 4"
Weight: 3 lbs.
Budget Category (U.S.): $11 - $15
Producer: G2 Worldwide, New York, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Cornett Advertising, Lexington, KY
Product(s) Promoted: Weller Brand Bourbon Whiskey
Distribution: Liquor stores
Number of Stores: 150
Production Run Quantity: 150
Introduction: November 2006
Intended Duration: Permanent
Dimensions (H x W x D): 75" x 23" x 23"
Weight: 50 lbs.
Budget Category (U.S.): $251 - $300

Client: Anheuser-Busch Inc., St. Louis, MO
Product(s) Promoted: Budweiser, Bud Light, Bud Select
Distribution: Supermarkets Nationwide
Number of Stores: National
Production Run Quantity: 50+
Introduction: March 2006
Intended Duration: 8 months
Dimensions (H x W x D): 84" x 67" x 24"
Weight: 20 lbs.
Budget Category (U.S.): $26 - $50

Client: Miller Brewing Co., Milwaukee, WI
Product(s) Promoted: Pilsner Urquell Beer
Distribution: Bars & Restaurants
Production Run Quantity: 1,000
Introduction: April 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 33" x 18" x 6"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150
Producer: Madden Communications, Wood Dale, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Miller Brewing Co., Milwaukee, WI
Product(s) Promoted: Foster's Surfboard Reflective Plaque
Distribution: Bars & Restaurants
Production Run Quantity: 980
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 60" x 16" x 1"
Weight: 8 lbs.
Budget Category (U.S.): $51 - $100
Producer: Madden Communications, Wood Dale, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: White Rock Distilleries Inc., Portland, ME
Product(s) Promoted: Flavored Vodka
Distribution: Liquor Stores Nationwide
Number of Stores: 250
Production Run Quantity: 250
Introduction: May 2007
Intended Duration: 1 year
Dimensions (H x W x D): 65" x 19" x 19"
Weight: 60 lbs.
Budget Category (U.S.): $201 - $250
Producer: Ryan Scott Inc., Greensboro, NC

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Icehouse Beer
Distribution: Supermarkets Nationwide
Number of Stores: N/A
Production Run Quantity: 761
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 24" x 24" x 5"
Weight: 11 lbs.
Budget Category (U.S.): $151 - $200

Client: Anheuser-Busch Inc., St. Louis, MO
Product(s) Promoted: AB Distributors
Distribution: Bars and restaurants nationwide
Number of Stores: 545
Production Run Quantity: 1,000
Introduction: May 2007
Intended Duration: 1-3 years
Dimensions (H x W x D): 16" x 16" x 5"
Weight: 8 lbs.
Budget Category (U.S.): $51 - $100
Producer: Array, Toronto, ON

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Beer
Distribution: Restaurants & bars
Production Run Quantity: 287
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 35" x 37" x 6"
Weight: 18 lbs.
Budget Category (U.S.): $251 - $300
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: IMS, Chicago, IL
Product(s) Promoted: Crown Royal
Distribution: Independent Liquor Stores
Number of Stores: 165
Production Run Quantity: 165
Introduction: May 2007
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 86" x 22" x 22"
Weight: 12 lbs.
Budget Category (U.S.): $201 - $250
Producer: Compass Display Group, Marietta, GA

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?