Alcohol

Client: The Integer Group, Lakewood, CO
Product(s) Promoted: Zima 6 packs
Distribution: National Package Stores
Number of Stores: 1,926
Production Run Quantity: 1,926
Introduction: May 2007
Intended Duration: 90 days
Dimensions (H x W x D): 63" x 19" x 12"
Weight: 18 lbs.
Budget Category (U.S.): $26 - $50
Producer: Display Industries, Norcross, GA

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite on Tap
Distribution: Bars and restaurants nationwide
Production Run Quantity: 35,000
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 12" x 4" x 2"
Weight: 1 lb.
Budget Category (U.S.): $16 - $25
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Absolut Spirits Co., New York, NY
Product(s) Promoted: Absolut Vodka
Distribution: On-premise nationwide
Number of Stores: Not available
Production Run Quantity: 2,700
Introduction: March 2007
Intended Duration: 6 months
Dimensions (H x W x D): 5" x 4" x 1"
Weight: 1 lb.
Budget Category (U.S.): $16 - $25
Producer: G2 Worldwide, New York, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Leinenkugel Brewery Brands
Distribution: Bars and restaurants nationwide
Number of Stores: 152
Production Run Quantity: 152
Introduction: March 2007
Intended Duration: 1-3 years
Dimensions (H x W x D): 48" x 67" x 6"
Weight: 10 lbs.
Budget Category (U.S.): $201 - $250

Client: WorkflowOne, New York, NY
Product(s) Promoted: Glenfiddich Scotch Whisky
Distribution: Liquor Stores
Number of Stores: 385
Production Run Quantity: 385
Introduction: May 2007
Intended Duration: 2-3 years
Dimensions (H x W x D): 20" x 24" x 78"
Weight: 55 lbs.
Budget Category (U.S.): $301 - $350
Producer: Lingo Manufacturing Co. Inc., Florence, KY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite
Distribution: Supermarkets Nationwide
Number of Stores: N/A
Production Run Quantity: 1,526
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 31" x 18" x 3"
Weight: 5.75 lbs.
Budget Category (U.S.): $151 - $200

Client: Remy Cointreau, USA, New York, NY
Product(s) Promoted: Louis XIII Cognac
Distribution: Bars & Restaurants
Number of Stores: 900
Production Run Quantity: 900
Introduction: June 2006
Intended Duration: 2-3 years
Dimensions (H x W x D): 15" x 9" x 5"
Weight: 2 lbs.
Budget Category (U.S.): $151 - $200

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Genuine Draft Beer
Distribution: Bars and restaurants nationwide
Number of Stores: 545
Production Run Quantity: 545
Introduction: March 2007
Intended Duration: 1-3 years
Dimensions (H x W x D): 16" x 50" x 12"
Weight: 20 lbs.
Budget Category (U.S.): $201 - $250

Client: Palm Bay Imports Inc., Port Washington, NY
Product(s) Promoted: 4-Packs of Cavit Collection Wines
Distribution: East & West Coast
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: June 2007
Intended Duration: 1 year
Dimensions (H x W x D): 64" x 15" x 15"
Weight: 26 lbs.
Budget Category (U.S.): $51 - $100

Client: Piedmount Distillers, Madison, NC
Product(s) Promoted: Carolina Moonshine
Distribution: Liquor Stores
Number of Stores: 2,000
Production Run Quantity: 2,000
Introduction: May 2007
Intended Duration: 2 months
Dimensions (H x W x D): 52" x 29" x 26"
Weight: 50 lbs.
Budget Category (U.S.): $26 - $50
Producer: Taurus Display, Moorestown, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?