Alcohol

Client: Absolut Spirits Co., New York, NY
Product(s) Promoted: Level Vodka
Distribution: On-premise nationwide
Number of Stores: Not available
Production Run Quantity: 8,000
Introduction: January 2007
Intended Duration: 1 year
Dimensions (H x W x D): 1" x 1" x 1"
Weight: 1 lb.
Budget Category (U.S.): Less than $5
Producer: G2 Worldwide, New York, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Anheuser-Busch Inc., St. Louis, MO
Product(s) Promoted: Beer
Distribution: Liquor stores nationwide
Number of Stores: Not available
Production Run Quantity: 1,665
Introduction: April 2007
Intended Duration: 3 years
Dimensions (H x W x D): 19" x 21" x 2"
Weight: 6 lbs.
Budget Category (U.S.): $51 - $100
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Leinenkugel's Sunset Wheat Beer
Distribution: Bars and restaurants nationwide
Production Run Quantity: 447
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 39" x 17" x 7"
Weight: 4 lbs.
Budget Category (U.S.): $201 - $250

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite
Distribution: California
Number of Stores: Not available
Production Run Quantity: 427
Introduction: April 2006
Intended Duration: 3-5 years
Dimensions (H x W x D): 42" x 43" x 8"
Weight: 50 lbs.
Budget Category (U.S.): $401 - $450

Client: Absolut Spirits Co., New York, NY
Product(s) Promoted: Absolut Pears
Distribution: On and off-premise
Production Run Quantity: 100,000
Introduction: January 2007
Intended Duration: 3 months
Dimensions (H x W x D): 10" x 4" x 1"
Weight: 1 lb.
Budget Category (U.S.): Less than $5
Producer: G2 Worldwide, New York, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Corona Extra/Light Beer Brands
Distribution: Bars and restaurants nationwide
Number of Stores: 1,000
Production Run Quantity: CX 586, CL 415
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 26" x 24" x 3"
Weight: 8 lbs.
Budget Category (U.S.): $151 - $200

Client: Absolut Spirits Co., New York, NY
Product(s) Promoted: Plymouth Gin
Distribution: On-premise nationwide
Number of Stores: Not available
Production Run Quantity: 2,700
Introduction: January 2007
Intended Duration: 1 year
Dimensions (H x W x D): 13" x 4" x 4"
Weight: 3 lbs.
Budget Category (U.S.): $11 - $15
Producer: G2 Worldwide, New York, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Cornett Advertising, Lexington, KY
Product(s) Promoted: Weller Brand Bourbon Whiskey
Distribution: Liquor stores
Number of Stores: 150
Production Run Quantity: 150
Introduction: November 2006
Intended Duration: Permanent
Dimensions (H x W x D): 75" x 23" x 23"
Weight: 50 lbs.
Budget Category (U.S.): $251 - $300

Client: Anheuser-Busch Inc., St. Louis, MO
Product(s) Promoted: Budweiser, Bud Light, Bud Select
Distribution: Supermarkets Nationwide
Number of Stores: National
Production Run Quantity: 50+
Introduction: March 2006
Intended Duration: 8 months
Dimensions (H x W x D): 84" x 67" x 24"
Weight: 20 lbs.
Budget Category (U.S.): $26 - $50

Client: Miller Brewing Co., Milwaukee, WI
Product(s) Promoted: Pilsner Urquell Beer
Distribution: Bars & Restaurants
Production Run Quantity: 1,000
Introduction: April 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 33" x 18" x 6"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150
Producer: Madden Communications, Wood Dale, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?