Alcohol

Retailer: Jewel-Osco
Location: Chicago

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: St. Pauli Girl Beer
Distribution: Liquor stores, bars and restaurants nationwide
Number of Stores: 950
Production Run Quantity: 950
Introduction: March 2007
Intended Duration: 3 years
Dimensions (H x W x D): 4" x 26" x 2"
Weight: 2 lbs.
Budget Category (U.S.): $101 - $150

Client: The Integer Group, Lakewood, CO
Product(s) Promoted: Killian's Irish Red Premium Lager
Distribution: Nationwide, Irish theme
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: January 2006
Intended Duration: 4 years
Dimensions (H x W x D): 38" x 24" x 6"
Weight: 15 lbs.
Budget Category (U.S.): $101 - $150

Client: The Integer Group, Lakewood, CO
Product(s) Promoted: Zima 6 packs
Distribution: National Package Stores
Number of Stores: 1,926
Production Run Quantity: 1,926
Introduction: May 2007
Intended Duration: 90 days
Dimensions (H x W x D): 63" x 19" x 12"
Weight: 18 lbs.
Budget Category (U.S.): $26 - $50
Producer: Display Industries, Norcross, GA

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite on Tap
Distribution: Bars and restaurants nationwide
Production Run Quantity: 35,000
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 12" x 4" x 2"
Weight: 1 lb.
Budget Category (U.S.): $16 - $25
Producer: Everbrite LLC, Greenfield, WI

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Absolut Spirits Co., New York, NY
Product(s) Promoted: Absolut Vodka
Distribution: On-premise nationwide
Number of Stores: Not available
Production Run Quantity: 2,700
Introduction: March 2007
Intended Duration: 6 months
Dimensions (H x W x D): 5" x 4" x 1"
Weight: 1 lb.
Budget Category (U.S.): $16 - $25
Producer: G2 Worldwide, New York, NY

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Leinenkugel Brewery Brands
Distribution: Bars and restaurants nationwide
Number of Stores: 152
Production Run Quantity: 152
Introduction: March 2007
Intended Duration: 1-3 years
Dimensions (H x W x D): 48" x 67" x 6"
Weight: 10 lbs.
Budget Category (U.S.): $201 - $250