Illuminated Displays or Signs

Client: Anheuser-Busch Companies, St. Louis
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Temporary
Production Date: September 2003
Size of Run: 355
Comments: Blue fading lights and 3-D eyes draw attention to this Mardi Gras sign.

Client: Reebok International, Canton, Mass.
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Semi-Permanent
Production Date: October 2003
Size of Run: 410
Comments: Oversized graphics and LED lights quickly communicate features of the product.

Client: IMS, Morton Grove, Ill., for Diageo
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Temporary
Production Date: June 2003
Size of Run: 2,200
Comments: Flashing lights, replica of bottle and holiday/winter theme help shoppers locate Crown Royal brand during a peak buying season.

Client: Anheuser-Busch Companies Inc., St.Louis
Producer: RTC Industries Inc., Rolling Meadows, Ill.
Duration: Permanent
Size of Run: 6,500
Comments: The five elements in this program were developed to help the client "connect" with young, affluent consumers in bars and restaurants with an upscale feel. The new King B logo and a deep red color help to enforce the Budweiser heritage and enhance brand image. The pool table lamp (top) uses a U-shaped bulb. Unlike straight bulbs, it does not leave a shadow at the end of a table.

Client: The Integer Group, Golden, Colo.
Introduction: July 2003
Number of displays: 248
Distribution: On-premise
P-O-P company: Array, Hartland, Wis.
Comments: Being the latest official sponsor of the NFL, Coors Brewing played up its partnership in this pool table lamp. The lamp is a permanent display for two brands -- Coors and the NFL.