Illuminated Displays or Signs

Retailer: Lowe's
Backlit graphics and detailed product information help consumers select the right molly for their walls.

Santa may be surprised to find his sleigh pulled not by reindeer, but by big red sevens, including one with a blinking nose. The client wanted to tie in its logo with the Christmas legend during the holiday season. The versatile display can be used as a pole or as a hanging display. Some highlights:

• Clear PETG. It gives the illusion that the sleigh is being pulled through the air.
• A play on words. "Seagram's Greetings" ties in directly with the brand name.

Client: Brown & Williamson, Louisville, KY
Introduction: July 1, 2003
Size of Run: 5,200
Distribution: Convenience Stores
Dimensions (H x W x D): 2' x 2' x 2'
Weight: 2 lb.
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Construction: Litho four-color sheets mounted to corrugated; Block Party features attached mylar; LED lights have custom-made lens to diffuse light
Display set-up: Brown & Williamson field personnel

Products: Bite-Size Baskets of shrimp, fish and chicken
Number of displays: 600 of each
P-O-P companies: Sullivan Higdon & Sink (design), Kansas City, Mo.; Serigraph Inc. (manufacturing), West Bend, Wis.
Distribution: 570 Captain D's restaurants
Introduction: July 2003
Duration: Temporary
Construction: Backlit styrene (translites), styrene with adhesive (counter mats)
Display set-up: Store managers