Illuminated Displays or Signs

Client: The Integer Group, Golden, Colo.
Introduction: April 2003
Number of displays: 257
Producer: Mechtronics, White Plains, N.Y.
Comments: This sign reacts along with fans after a game-winning field goal. It uses sound sensors to activate LED lights as the noise increases. The louder the noise, the faster the lights flash.

Client: Anheuser-Busch Inc., St. Louis, MO
Introduction: January 10, 2004
Size of Run: 150
Distribution: Bars & Restaurants
Dimensions (H x W x D): 14" x 7" x 7.5"
Weight: 3 lb.
Producer: Edge Display Group Enterprises, Farmingdale, N.Y.
Comments: This glorifier display may be for bars and restaurants, but the piece is part of a larger on- and off-premise campaign that Anheuser-Busch Inc. launched for its seminal, low-carb beer Michelob Ultra.

A front-projection television required a high-quality, high-tech display to show off its features. The producer created a stable display that suspends a projector, and securely holds the DVD player and surround-sound system while letting the customer try it out.

• Suspension design. It supports the projector 80 inches high, and 9 feet from the screen.
• Secure settings. The DVD player and remote control are housed in a locked cabinet, with the remote control attached to the tether.

Design Data

• Producer: Array, Los Angeles

Client: Reebok International, Canton, Mass.
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Semi-Permanent
Production Date: October 2003
Size of Run: 410
Comments: Oversized graphics and LED lights quickly communicate features of the product.

Client: IMS, Morton Grove, Ill., for Diageo
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Temporary
Production Date: June 2003
Size of Run: 2,200
Comments: Flashing lights, replica of bottle and holiday/winter theme help shoppers locate Crown Royal brand during a peak buying season.

Client: Anheuser-Busch Companies Inc., St.Louis
Producer: RTC Industries Inc., Rolling Meadows, Ill.
Duration: Permanent
Size of Run: 6,500
Comments: The five elements in this program were developed to help the client "connect" with young, affluent consumers in bars and restaurants with an upscale feel. The new King B logo and a deep red color help to enforce the Budweiser heritage and enhance brand image. The pool table lamp (top) uses a U-shaped bulb. Unlike straight bulbs, it does not leave a shadow at the end of a table.

Client: IMS for Diageo, Stamford, Conn.
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Temporary
Production Date: June 2003
Size of Run: 1,400
Comments: Although the light bulbs look traditional, they are actually hand-applied to LED strands so that the display would not require AC electrical power.

Client: The Integer Group, Golden, Colo.
Producer: Everbrite LLC, Greenfield, Wis.
Duration: Permanent
Size of Run: 351
Comments: Despite its size -- it's over 7 feet long -- this Coors Light double-stroke neon sign is lightweight. The big and bold neon graphic, like its latest TV advertising, is impossible to miss.