Graphics/Posters/Clings

Fuji Photo Film U.S.A. Inc., Elmsford, N.Y., is launching its "Shamu and Friends" promotion that culminates in a "Win a Trip to Sea World/Busch Gardens Sweepstakes." The promotion runs from May 1 through August 30 and will award one lucky family with a trip to the Sea World or Busch Gardens Theme Park of their choice.
   The program will receive in-store support from Fuji via on-pack violators and colorful P-O-P materials.

Location: Foodservice outlets for Dr Pepper/Seven Up Inc., Dallas
Display Description: 7 UP trademark cup countercard and Dr Pepper phone card countercard
Objective: To build trade customers' and bottlers' overall fountain volume by increasing brand awareness and purchase at the point-of-sale. To provide off-the-shelf, stock P-O-P that communicates a consistent brand image and message to consumers through unique and affordable vehicles.
Introduction: January 1998

Product: Cool Cow dairy drink
P-O-P companies: SOHO Advertising (co-design with client), New York; Instant Promotions on Package (printing of neck hanger), Stamford, Conn.; A.J. Bart (printing of comparison chart), Brooklyn, New York; D & L Offsetting (printing of "Today" show shelf talker), New York
Distribution: Supermarket chains in Connecticut, New Jersey and New York
Introduction: November 1997
Construction: Plain and laminated posterboard
A sign and a neck hanger are part of the P-O-P elements supporting the introduction of Cool Cow.

Client: Coca-Cola N.Y., Hawthorne, N.Y.
P-O-P Company: 3 Strikes USA Inc., Stamford, Conn.
Division: Temporary, Soft Drinks, Mineral Waters and Powdered Mixes
Size of Run: 1,000
Objective: To get displays in supermarkets as well as independent grocers using the patented photo Matrix reproduction process for producing special hanging banners that integrate visuals featuring the New York City skyline (the venue for the 1998 NBA All-Star Game) with Sprite graphics to activate the Sprite/NBA sponsorship of the All-Star game.

Client: Lancome Inc., New York
P-O-P Company: Shannen Promotions Inc., New York
Division: Temporary, Multiple Product Line Merchandisers
Size of Run: 4,290 sets of two banners
Objective: To promote the entire Lancome Cosmetic line by enticing consumers with a free gift with any purchase. The gift includes samples of both Lancome's new and established products, allowing consumers to try new items.