Graphics/Posters/Clings

Marketer: Sega of America Inc., Redwood City, Calif.
Objective: To announce the new prices of the Saturn and Genesis hardware systems.
Number of Displays: 10,000
Construction: 24-point printed stock that is folded and glued with easel back
Introduced: June 1997
Producer: Drissi Advertising, Los Angeles

Marketer: Sega of America Inc., Redwood City, Calif.
Objective: To launch World Series Baseball '98 for Saturn.
Number of Displays: 10,000
Construction: 100-pound litho mounted to foamboard and die cut
Introduced: June 1997
Producer: Drissi Advertising, Los Angeles

Marketer: Midway Home Entertainment Inc., Corsicana, Texas
Objective: To increase game awareness at the retail level.
Construction: Poly-vinyl banners, litho-mounted corrugated standees and counter displays, vinyl floor graphics, SBS projection cards
Introduced: November 1996
Producer: Art Merchandising, New York

Product: Footwear
Number of displays: 1,000 of each
P-O-P company: Big Fish (design), Moss Beach, Calif.; Lorraine Press (printing), Salt Lake City
Distribution: Western wear shops, tack shops and sporting goods stores
Introduction: May 1997
Duration: Temporary
Construction: 10-point Print Kote C1S
A current poster used in Ariat International's P-O-P program supports the brand's Lifestyle shoe line.

Henry Weinhard's, a brand of specialty beers and beverages based in Portland, Ore., is not targeting beer drinkers in its most recent promotion. Instead, the company's P-O-P features an antique convertible with a derby-clab driver carting a back seat full of partying men. The message Weinhard's wants to send is that anyone can enjoy a satisfying drink from a long-neck brown bottle at the local watering hole -- as long as that drink is Weinhard's Root Beer or Vanilla Cream Soda. The campaign includes posters, table tents, server buttons and wristbands.

Product: Turok: Dinosaur Hunter videogame
P-O-P company: Art Industries of New York (banner, valance cards, floor graphic), New York; J.F.B. & Sons (lithography for counter cards and comp box), West Babylon, N.Y.
Distribution: Toy and electronic stores
Introduction: March 1997
Duration: Temporary
Construction: Paper
An array of P-O-P materials supported the introduction of the Turok: Dinosaur Hunter videogame. The game is based on a long-time comic book character that Acclaim licenses from Western Publishing.

Restaurant: Dunkin' Donuts, Randolph, Mass.
Number of Displays: 6,900
Construction: 100-lb. coated text
Introduced: May 1997
P-O-P Company: Signmasters, Passaic Park, N.J.