Graphics/Posters/Clings

Product: St. Ides Special Brew
Number of displays: 150,000 posters; 25,000 static clings
P-O-P companies: LithoGraphix Inc. (poster printing), Los Angeles; Cromwell Design (cling design), Royal Oak, Mich.; E&G Printing Co. (cling printing), Madison Heights, Mich.; Wentcott Displays (cling finishing), Detroit
Distribution: Off-premise retail accounts
Introduction: May 1998
Duration: Temporary
Construction: Paper stock (posters), vinyl (clings)

Products: Cinnabon bakery products
P-O-P companies: Tim Girvin Design (design), Seattle; Gulf States Printing Co. (printing), Tuscaloosa, Ala.
Distribution: Cinnabon stores
Introduction: May 1998
Duration: Permanent
Construction: Paper packaging
P-O-P materials, such as these new-product testing pieces used in a select number of stores, reflect Cinnabon's new look.

TLP
Lipton Babe
Thomas J. Lipton Co.

Wunderman Cato Johnson
Taco Bell

Thomson-Leeds Company Inc.
Maiden Mills Industries
Comments: The purpose of this entry was to design an updateable signage system usinganimated graphics. The animations depict the product's moisture-repelling capabilities as well as other features. This sign can be easily updated to accommodate changing seasons.

TLP
Pizza Hut
Comments: The goal of this display was to help develop a personality for a new pizza product and to raise consumer awareness. One of the keys to the success of the program was developing unique ways of photographing the pizza so it would enhance the look of the product's special crust and edge-to-edge topping.

Product: Tic Tac Techron promotional game
Distribution: 5,300 Chevron stations
P-O-P company: Wunderman Cato Johnson, Chicago
Introduction: August 1998
Duration: Temporary
Signs were used to draw customers away from the gas pumps and into Chevron stations to play Tic Tac Techron -- a promotional game.