Graphics/Posters/Clings

Client: FedEx
Producer: TLP
Comments: The purpose of this campaign was to create in-store awareness of delivery services. It introduced "Scanner," the friendly reindeer, who stands as an icon for FedEx. Various iterations of the campaign included mobiles, danglers and posters.

Product: California apples
Number of display kits: 2,000
P-O-P companies: Janzen Advertising (design), Fresno, Calif.; Dumont Printing (manufacture), Fresno, Calif.
Distribution: California supermarkets
Introduction: August 1998
Duration: Semipermanent
Construction: Coated posterboard
Display set-up: Retailers
Designed to convey the differentiating quality of California-grown apples, this display features the amusing Seedman, a character which also stars in the campaign's animated cable television spot.

   McDonald's Corp., Oak Brook, Ill., introduced its first full-length home video starring Ronald McDonald in October to consumers at participating McDonald's restaurants nationwide. The 40-minute video was available for $3.49 with any purchase. "Scared Silly" was the first video in the series to be introduced. Another will be introduced early this year and the third during the summer. Customers were made aware of the offer with P-O-P materials that included window graphics, counter cards, floor graphics and in-store signage.

Client: Pepsi-Cola Co., Purchase, N.Y.
Product Promoted: Pepsi
Objective: This basewrap was used in a promotion for a NASCAR race to leverage Pepsi's official stature as a NASCAR corporate partner.
Introduction: June 1998
Construction/Materials: Cardstock with a film lamination
P-O-P Company: Proprint Services Inc., Toronto