Graphics/Posters/Clings

Client: Coca-Cola, Atlanta
Product Promoted: Coca-Cola
Objective: To communicate to Coca-Cola consumers and NASCAR fans through large signs.
Introduction: March 1999
Producer: Albert Screenprint Inc., Norton, Ohio

Client: The Valvoline Co., Lexington, Ky.
Product Promoted: Big Race Sweepstakes
Objective: To promote the "Big Race Sweepstakes" and Valvoline products in conjunction with NASCAR.
Introduction: January 1997
Producer: T&T Graphics, Dayton, Ohio

Product: Caffrey's Irish Ale
P-O-P company: Clarion Promotions Inc., Greenwich, Conn.
Distribution: On-premise liquor accounts
Introduction: January 1999
Duration: Semipermanent
Construction: Cardstock, glass, neon (signs)
Display set-up: Retail staff
Guinness Import is testing its Caffrey's Irish Ale in four markets with a variety of on-premise P-O-P materials.

Client: Fuji Photo Film U.S.A. Inc., Elmsford, N.Y.
Products Promoted: Fuji film and cameras
Objective: To attract consumer attention to the "Major League Baseball Players Choice for Film and Cameras" promotion.
Introduction: May 1999
Producers: Lifestyle Marketing, New York; Irwin Levine Associates, New York; Lloyd and Ulman Inc., West Palm Beach, Fla.; Marketing Direction, Far Hills, N.J.

Product: Lego toys
Number of displays: 2,500
P-O-P company: Promo Edge, Neenah, Wis.
Distribution: Wal-Mart stores and other mass merchants
Introduction: September 1998
Duration: Temporary
Construction: Polystyrene blades, vinyl shelf talkers and danglers, plastic shelf strips with paper inserts
Temporary signage and floor graphics define the Lego area while reinforcing brand identity and helping consumers locate age-appropriate toys.

Client: Champs Sports, Bradenton, Fla.
Products Promoted: Major League Baseball licensed products
Objective: To promote Champs' "Free Trip to the World Series" sweepstakes with window banners, table tents and ballot boxes.
Introduction: September 1998
Producer: Medallion Associates Ltd., New York