Graphics/Posters/Clings

Client: Goodyear Tire & Rubber Co., Akron, Ohio
Product Promoted: Goodyear tires
Objective: To heighten public awareness of Goodyear's support of NASCAR using eye-catching graphics and unique P-O-P.
Introduction: February 1999
Producer: Albert Screenprint Inc., Norton, Ohio

Client: Coca-Cola, Atlanta
Product Promoted: Coca-Cola
Objective: To communicate to Coca-Cola consumers and NASCAR fans through large signs.
Introduction: March 1999
Producer: Albert Screenprint Inc., Norton, Ohio

Client: The Valvoline Co., Lexington, Ky.
Product Promoted: Big Race Sweepstakes
Objective: To promote the "Big Race Sweepstakes" and Valvoline products in conjunction with NASCAR.
Introduction: January 1997
Producer: T&T Graphics, Dayton, Ohio

Client: Sold direct to supermarket, c-store, drugstore and food & beverage companies
Product Promoted: Stock catalog racing kits
Objective: To enhance the retail environment when promoting racing-themed products.
Introduction: January 1999
Producer: Bemiss Jason Corp., Newark, Calif.

Client: Genesee Brewing Co., Rochester, N.Y.
Product Promoted: Honey Brown Lager
Objective: The client wanted a 3-D display that would stand out from its competitors' marketing strategies for St. Patrick's Day celebrations.
Introduction: January 1999
Construction/Materials: Single-image casting using a non-distortion printing on polyethylene
P-O-P Company: Albert Screenprint Inc., Norton, Ohio

Client: Dr Pepper/Seven Up Inc., Plano, Texas
Product Promoted: Dr Pepper "Thirst to Win" promotion
Objective: To get consumers excited about the "Thirst to Win" promotion and its prizes as well as to tap into the demographic of NASCAR racing fans.
Introduction: May 1999
Producer: Cadmus Point of Purchase, Atlanta

Client: Anheuser-Busch, St. Louis
Product Promoted: Busch beer
Objective: To combine the imagery of Busch beer and NASCAR in an eye-catching, 3-D banner.
Introduction: March 1999
Producer: Albert Screenprint Inc., Norton, Ohio

Product: Timberland socks
P-O-P company: Lewis Design Group (graphics), Greensboro, N.C.
Distribution: Department and footwear specialty stores
Introduction: March 1999
Duration: Temporary
Construction: Paper
Countercards for the "Buy Three, Plant A Tree" promotion for Timberland brand socks, have tear-off coupons that invite consumers to participate.