Graphics/Posters/Clings

Client: Kelly Springfield, Akron, Ohio
Products Promoted: Kelly Springfield radial tires
Objective: Using catchy slogans and comparing Kelly radials to the toughness of the sport of football, which gives consumers a sense of ruggedness with their purchase of this product.
Introduction: July 1999
Construction/Materials: 8 mil poly banners, 18-point C2S posters and danglers
P-O-P Company: Albert Screenprint Inc., Norton, Ohio

Product: Squirt grapefruit drink
P-O-P company: Tarrant Printing Co., Dallas
Distribution: Supermarkets and convenience stores
Introduction: June 1999
Duration: Temporary
Construction: Cardstock, vinyl
Display set-up: Distributors' field staff and retail staff
The Alien from the popular movie series helps draw attention to Squirt's instant-win sweepstakes game and mail-in rebate program for the video release of the movie. The promotion is supported with pole toppers, vinyl clings and other P-O-P materials.

Client: Dr Pepper/Seven Up Inc., Plano, Texas
Products Promoted: Dr Pepper and Diet Dr Pepper
Objective: To sell more Dr Pepper through collegiate football promotions tied to the Big 12 and SEC conferences in those regions, with a national promotion overlay.
Introduction: September-October 1999
Construction/Materials: Heavy-stock cardboard
P-O-P Company: KW Printing, Dallas

Client: Zotos International Inc., Darien, Conn.
Product Promoted: Bain De Terre Marine Mud
Objective: To increase product awareness of Marine Mud shampoo, conditioner, body masque and mud bucket.
Introduction: January 1999
Construction/Materials: P/S mirror decal that is removable and repositionable
P-O-P Company: SPC Graphics, Hannibal, Mo.

Product: RC Cola products
P-O-P company: Floorgraphics Inc., Princeton, N.J.
Distribution: 1,000 supermarkets
Introduction: June 1999
Duration: Temporary
Construction: Vinyl
Display set-up: Distributor field staff
RC Cola's recent promotion for free baseball equipment, tied to its sponsorship of Little League baseball, featured floor graphics in 1,000 supermarkets nationwide.

Product: 7 UP soft drink
P-O-P companies: Troop Inc. (graphics), Optigraphics (lenticular), K.W. Printing Co. (printing), all of Dallas
Distribution: Supermarkets and c-stores
Introduction: May 1999
Duration: Temporary
Construction: Cardstock, vinyl
Display set-up: Distributors' field staff and retail staff
7 UP teamed with Nokia and Sprint to create a sweepstakes offering free cellular phones and cellular service.