Graphics/Posters/Clings

Client: Miller Brewing Co., Milwaukee
Product Promoted: Icehouse beer
Objective: To promote Icehouse beer and holiday cheer at the point-of-sale.
Introduction: November 1999
Construction/Materials: Corrugated, static clings, paperboard
P-O-P Company: Zipatoni, St. Louis

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller High Life beer
Objective: To generate consumer interest in "The High Life Man Knows Not All Gifts Get Returned" promotion and strengthen the Miller High Life brand.
Introduction: November 1999
Construction/Materials: Paperboard, static clings, corrugated
P-O-P Company: Zipatoni, St. Louis

Creative Source International
Iomega
Comments: The program gave service bureaus the P-O-P that made it possible for them to sell zip disks and drives -- something they weren't previously able to do.

Kinara Inc./Dutro
Dutro - Edward Quinlan
Comments: Because several of this marketer's key retail accounts refuse to set up special displays, a point-of-purchase hanging booklet was seen as a low-cost alternative. The booklet's size was important because it had to fit easily on the front of the cooker without requiring expensive die cuts or papers. In less than six months, outdoor stove sales increased by 20% and accessory sales increased by 30%.

Client: The Boston Beer Co., Boston
Products Promoted: HardCore Ciders
Objective: To encourage consumers to choose this seasonal drink in on- and off-premise locations.
Introduction: Fall 1999
Construction/Materials: Corrugated
P-O-P Company: Alliance Display & Packaging, Winston-Salem, N.C.

Client: Burger King Corp., Miami
Products Promoted: "Wild Wild West" kid's meal toys
Objective: To attract consumer attention by tying into one of the summer's blockbuster movies. Also, to reintroduce the Wild West Burger.
Introduction: July 1999
P-O-P Company: Alcone Marketing Group, Irvine, Calif.

Client: Kelly Springfield, Akron, Ohio
Products Promoted: Kelly Springfield radial tires
Objective: Using catchy slogans and comparing Kelly radials to the toughness of the sport of football, which gives consumers a sense of ruggedness with their purchase of this product.
Introduction: July 1999
Construction/Materials: 8 mil poly banners, 18-point C2S posters and danglers
P-O-P Company: Albert Screenprint Inc., Norton, Ohio

Product: Squirt grapefruit drink
P-O-P company: Tarrant Printing Co., Dallas
Distribution: Supermarkets and convenience stores
Introduction: June 1999
Duration: Temporary
Construction: Cardstock, vinyl
Display set-up: Distributors' field staff and retail staff
The Alien from the popular movie series helps draw attention to Squirt's instant-win sweepstakes game and mail-in rebate program for the video release of the movie. The promotion is supported with pole toppers, vinyl clings and other P-O-P materials.