Graphics/Posters/Clings

Product: Recycled batteries
P-O-P company: The Diamond Group, New York
Distribution: Electronic stores, phone stores, hardware stores and home center stores
Introduction: April 1999
Duration: Temporary
Construction: Corrugated box, flexible plastic, vinyl static cling
Display set-up: Retail staff
Shelf wobblers and window decals from Recycling Corp. have been upgraded to feature four-color graphics and include program spokesman Richard Karn.

Client: The Ohio Lottery, Columbus, Ohio
Products Promoted: The Ohio Lottery
Objective: The Millennium collectible mirror was designed to build recognition for Ohio's games of chance. It can also be used as a premium or incentive item and was produced in limited numbers.
Introduction: December 1999
Construction/Materials: Selectively silvered mirror surface with four-color process printing and a decorated wood frame.
P-O-P Company: Heritage Frame & Glass Creations Ltd., Nesquehoning, Pa.

Rhino Records, Los Angeles, recently launched "Go Simpsonic With The Simpsons: More Original Music From The Television Series." The launch follows the successful sales of the first soundtrack, "Songs In The Key of Springfield," and features original songs, themes and under-score music. To spur sales of the new recording, the company created colorful P-O-P materials that accompanied the CD's launch in music retail stores and bookstores where music is sold.

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller High Life beer
Objective: To generate consumer interest in "The High Life Man Knows Not All Gifts Get Returned" promotion and strengthen the Miller High Life brand.
Introduction: November 1999
Construction/Materials: Paperboard, static clings, corrugated
P-O-P Company: Zipatoni, St. Louis

Service: Public awareness and fundraising campaign
Number of kits: 5,000
P-O-P companies: Liggett-Stashower Public Relations, Cleveland; Kelmscott Press, Aurora, Ill.
Distribution: Vision care centers
Introduction: July 1999
Duration: Temporary
Display set-up: Retail staff
This year's "Help Give Children Their Vision for Life" fundraising program featured consistent P-O-P elements.