Displays & Signs

Product: Den-Mat Corp. Rembrandt whitening toothpaste
Number of displays: 6,800 (floor display), 3,600 (sidekick)
P-O-P company: Frank Maddocks & Co. (floor display); Bay Cities (sidekick production), both of Los Angeles
Distribution: Drug stores, mass merchants, grocery stores, beauty salons and dentists' offices
Introduction: December 1991
Duration: Temporary
Construction: Corrugated cardboard (sidekick), vacuum-formed plastic (floor stand)
Displays for Rembrandt toothpaste must fit a variety of retail locations.

Product: Peanuts
P-O-P company: Stone Container, Richmond, Va.
Number of displays: 25,000
Distribution: Supermarkets and convenience stores
Introduction: March 1992
Duration: Temporary
Construction: Corrugated cardboard
Northampton's peanuts are packaged to promote a number of Major League Baseball teams.

Product: Green Giant frozen and shelf-stable vegetables
Number of displays: 6,500
P-O-P company: Display-Pak, Minneapolis
Distribution: Grocery stores
Introduction: March 1992
Duration: Temporary
Construction: Corrugated cardboard
Green Giant's tie-in with an animated feature film was a first for the company. A display offered free placemats with a minimum purchase.

Introduced: December 1991
Advertising agency: In-house
P-O-P firm: Not applicable
Construction: Corrugated cardboard
Quantity: 5,000

Wellington Puritan
Rotate This Rack display

Introduced: October 1991
Advertising agency: Zenith Graphics
P-O-P firm: Sudden Graphics
Construction: Four color, plus gold, bleed and varnish printed on one side on clay-coated stock; die-cut inner slot, scored; applied with double-sided foam tape.
Quantity: 2,200 with die-cut slot; 500 without slot

Product: Insulation
P-O-P company: Cullinan Creative, Minneapolis
Distribution: Home center and building supply stores
Introduction: March 1991
Duration: Permanent
Construction: Lithographed waferboard or plexiglass
Manville's insulation P-O-P effort included a tie-in with Major League Baseball to help draw in home owners in addition to contractors.

Product: States Industries Plywood panels
P-O-P company: White Water Industries, Harrison, Ohio
Distribution: Home center stores and lumber yards
Introduction: May 1992
Duration: Permanent
Construction: Steel (frame), pegboard, lithographed cardboard
A display for plywood products has been revamped to meet retailers' needs.

Cole Sewell
Storm Door display