Displays & Signs

Introduced: May 1992
Advertising agency: Montgomery, Zukerman, Davis Inc.
P-O-P firm: Not applicable
Construction: Various media
Quantity: 5,500 each piece

Product: Tech Gear watches
P-O-P company: Thomson-Leeds, New York
Number of displays: 20,000
Distribution: Jewelry and department stores
Re-introduction: May 1992
Duration: Permanent
Construction: Clear acrylic
Brochures at the point-of-sale provide a complete package to help consumers make the proper watch selection, augmenting the display units, which can be combined to create a customized look in the display case.

Jeld-Wen
Wenco Windows display

Waxman Industries
Select-A-Stem display

Product: Den-Mat Corp. Rembrandt whitening toothpaste
Number of displays: 6,800 (floor display), 3,600 (sidekick)
P-O-P company: Frank Maddocks & Co. (floor display); Bay Cities (sidekick production), both of Los Angeles
Distribution: Drug stores, mass merchants, grocery stores, beauty salons and dentists' offices
Introduction: December 1991
Duration: Temporary
Construction: Corrugated cardboard (sidekick), vacuum-formed plastic (floor stand)
Displays for Rembrandt toothpaste must fit a variety of retail locations.

Product: Peanuts
P-O-P company: Stone Container, Richmond, Va.
Number of displays: 25,000
Distribution: Supermarkets and convenience stores
Introduction: March 1992
Duration: Temporary
Construction: Corrugated cardboard
Northampton's peanuts are packaged to promote a number of Major League Baseball teams.

Product: Green Giant frozen and shelf-stable vegetables
Number of displays: 6,500
P-O-P company: Display-Pak, Minneapolis
Distribution: Grocery stores
Introduction: March 1992
Duration: Temporary
Construction: Corrugated cardboard
Green Giant's tie-in with an animated feature film was a first for the company. A display offered free placemats with a minimum purchase.

Introduced: December 1991
Advertising agency: In-house
P-O-P firm: Not applicable
Construction: Corrugated cardboard
Quantity: 5,000

Wellington Puritan
Rotate This Rack display