Displays & Signs

Client: Maybelline Inc.
Producer: Niven Marketing Group

Client: Christian Dior Perfumes Inc.
Producer: Shannen Promotions Inc.

Product: Star Pics Inc. Dino Cards (dinosaur trading cards)
P-O-P company: Eidos Inc., Farmington Hills, Mich.
Distribution: Card and memorabilia shops, craft stores, toy stores, grocery stores, drug stores and museums
Introduction: August 1992
Duration: Temporary
Construction: Cardboard
Trading cards for dinosaurs? You bet! An on-counter display makes consumers aware that dinosaurs are not just a thing of the past.

Client: Wilson Sporting Goods Co.
Producer: Visual Marketing Inc.

Introduced: October 1991
Advertising agency: Zenith Graphics
P-O-P firm: Sudden Graphics
Construction: Four color, plus gold, bleed and varnish printed on one side on clay-coated stock; die-cut inner slot, scored; applied with double-sided foam tape.
Quantity: 2,200 with die-cut slot; 500 without slot

Product: Insulation
P-O-P company: Cullinan Creative, Minneapolis
Distribution: Home center and building supply stores
Introduction: March 1991
Duration: Permanent
Construction: Lithographed waferboard or plexiglass
Manville's insulation P-O-P effort included a tie-in with Major League Baseball to help draw in home owners in addition to contractors.

Product: States Industries Plywood panels
P-O-P company: White Water Industries, Harrison, Ohio
Distribution: Home center stores and lumber yards
Introduction: May 1992
Duration: Permanent
Construction: Steel (frame), pegboard, lithographed cardboard
A display for plywood products has been revamped to meet retailers' needs.

Cole Sewell
Storm Door display

Johnson Level & Tool Mfg. Co.
Tru-Line Cutting Guide display