Displays & Signs

Introduced: July 1992
Advertising agency: O'Neil Griffin/Portland Inc.
P-O-P firm: J.S. McCarthy, Augusta, Maine
Construction: Five color on 80-pound dull-cover stock
Quantity: 2,000

Product: Smythe-Withcomb & Graeves Ltd. Book Valet
Number of displays: Less than 500
P-O-P company: Golden State Containers, Phoenix, Ariz.
Distribution: Gift and stationery stores, bookstores and drug stores.
Introduction: September 1991
Duration: Temporary
Construction: Corrugated cardboard
The Book Valet display comes with a paperback book for hands-on demonstrations.

Product: Window treatment products
Number of displays: 200
P-O-P company: Merchandising Alternatives Inc., Arlington Heights, Ill.
Distribution: Floor/wallcovering, paint and home decorating stores
Introduction: April 1990; re-introduced January 1992
Duration: Permanent
Construction: Aluminum tubing (frame) and press-board (signs)
Carpet stores and other retailers have asked for the redesigned display for Joanna window treatments.

Product: The Stroh Brewery Co. Old Milwaukee beer
P-O-P company: Gaylord Printing Co., Detroit (manufacturer); Flair Communications, Chicago (design)
Number of displays: 30,000
Distribution: Supermarkets, mass merchants, convenience and drug stores
Introduction: May 1992
Duration: Promotional
Construction: Corrugated cardboard
Old Milwaukee displays offer country music fans a chance to buy a collection of hits by their favorite artists.

Product: Thanksgiving decorations assortment
Number of displays: 5,350
P-O-P company: AG Industries, Cleveland
Distribution: Mass merchandisers
Introduction: August 1992
Duration: Temporary
Construction: Corrugated cardboard
A complete line of seasonal merchandise from American Greetings is displayed to spur impulse purchases.