Displays & Signs

Products: Stroh's and Stroh's Light beers
P-O-P companies: Moebius Printing Co., Milwaukee (printing); Wescott Paper Products Co., Detroit (die cutting and finishing)
Distribution: Grocery and liquor stores
Construction: Printed on paper and mounted to chipboard

Type: Floorstand
Products: Skin Bracer and Bic Shavers
Clients: Mennen Co. and Bic Corp.
P-O-P company: U.S. Display Group, Newark, NJ
Construction: Acetate gravity-feed chute; preassembled base with shelves; litho-mounted sign with tear pad
Introduction: September 1992
Comments: Mennen and Bic needed one display to marry both the Skin Bracer and Bic Shaver products together. This one-piece pop-up display accommodates three scents of aftershave and utilizes the sign with a gravity-feed chute to accommodate the shavers.

Type: Floorstand
Product: American Heart's Food Festival
Client: American Heart Association
P-O-P companies: John Stark Printing Co., St. Louis; Universal Display Co., St. Louis
Construction: Litho printed with aqueous coating; base piece is rubber-plate printed and U.V. coated
Introduction: September 1992
Comments: Pledge forms, quiz forms, pencils and pledge ballot box are attached to assist the consumer in requesting a food chart.

Type: Floorstand
Product: Owens Corning Fiberglas
Client: Owens Corning Fiberglas Corp.
P-O-P company: Johnstons & Associates Inc., Kalamazoo, Mich.
Construction: Corrugated cardboard with eight-color rubber-plate printing
Introduction: August 1991
Comments: The playhouse construction was used as an enhancement to tie in with the Pink Panther character and to give kids a chance to win the playhouse.

Type: Floorstand
Product: Ban Clear deodorant
Client: Bristol-Myers
P-O-P company: Chesapeake Display & Packaging Co., Winston-Salem, N.C.
Construction: EPS molded plastic; lenticular-motion riser card
Introduction: July 1991
Comments: The vacuum-formed molded plastic was used to create a display base that was a large-scale replica of the Ban Clear product and package. The lenticular motion, dual-vision riser attracted consumers' attention as they approached the display and enhanced communication of the "clear" product benefit.

Type: Floorstand
Product: Killer Whale golf clubs
Client: Wilson Sporting Goods
P-O-P company: KMG Direct, Hoboken, N.J.
Construction: Coated stock and SBS; litho-mounted base was both glued and reinforced with polyethylene connectors
Introduction: July 1992