Displays & Signs

Type: Counter unit
Product: Skoal chewing tobacco
Client: U.S. Tobacco
P-O-P company: Phoenix Display & Packaging Corp., West Deptford, N.J.
Construction: SBS; two-color laminated to single-face corrugated cardboard and film laminate coating
Introduction: October 1992
Comments: The use of SBS laminated to single-face corrugated cardboard with film laminate coating removed any fluting or exposed edges and gave the unit a semi-permanent appearance.

Type: Floorstand spinner
Product: Calendars
Client: Warner Press
P-O-P company: E and E Display Group, Lawrence, Kan.
Construction: Metal center pole; injection-molded base; corrugated cardboard parts are gravure solid-coat printed and then coated for water and dust resistance; screen-printed logo; sign is litho mounted and then die cut
Introduction: June 1992

Products: Fuji Photo Film USA Inc. Elmsford, N.Y., Film and QuickSnap one-time-use cameras
P-O-P companies: HK Group, New York (header); Lloyd & Ulman, Wycoff, N.Y. (base)
Distribution: Specialty retailers, mini-labs, and discount, department, drug and food stores
Construction: Corrugated cardboard

Products: Jigsaw, 3-inch belt sander, 0.5-inch drill, circular saw and router
P-O-P company: Advertising Display Co., Englewood Cliffs, N.J.
Distribution: Hardware and home center stores
Construction: Corrugated cardboard
Comments: A freestanding endcap or minipallet showcases Skil Corp.'s "Classic" tools. The endcap holds a total of 15 tools, while the minipallet holds 30 tools. "It's turnkey in a sense that all product is set to go and ready to retail the way it is," a corporate representative says.

Product: Anheuser-Busch Michelob Golden Draft and Golden Draft Light beers
Number of displays: 500 (edge-lit signs); 1,500 to 3,000 (animated barrel spectaculars)
P-O-P companies: Promotional Products, Tarrytown, N.Y. (edge-lit sign); Lakeside Ltd., Minneapolis (animated barrel spectacular)
Distribution: On-premise locations (edge-lit sign); on- and off-premise locations (animated barrel spectacular)
Introduction: April 1992
Duration: Permanent

Product: Bulk candy
Number of displays: 9,000
Average unit cost: $400 (manufacturing cost)
Distribution: Grocery stores, chain convenience stores and drug stores
Introduction: February 1992
Duration: Permanent
Construction: Metal frame with plastic containers
Selling and storage of bulk candy is made attractive and easy with the use of a display that fits "everywhere and anywhere," an official says.

Type: Pole topper
Product: Beefeater gin
Client: Hiram Walker & Sons Inc.
P-O-P company: IDL Inc., Pittsburgh
Construction: Offset printed on coated paper; laminated to paper board stock; dimensional appliques ("tip-ons"); blinking lights
Introduction: October 1991
Comments: The lights were utilized to enhance the wintery night scene and draw attention. The motion of the gift box dropping down the chimney reinforced the possibility of Beefeater as a gift.

Product: Winterfest beer
P-O-P company: Frederic Printing, Denver
Distribution: Off-premise locations
Construction: Cardboard