Displays & Signs

Type: Counter display
Product: Command herbicide
Client: FMC Corp.
P-O-P company: Bassett Printing & Corrugated Container Corp., Roanoke, Va.
Construction: Full-litho label; die-cut, two-piece ballot box with header card; corrugated cardboard; MTW Introduction: January 1992
Comments: The display aided in a promotional vacation giveaway and in advertising the product.

Type: Floorstand
Product: Logitech mice
Client: Logitech
P-O-P company: Rapid Mounting & Finishing Co., Union City, Calif.
Construction: Solid-color silkscreened on corrugated cardboard; four-color silkscreened onto SBS then mounted to Sintra; Sintra side panels attached to tray with Viking screws
Introduction: September 1991
Comments: Combination of corrugated cardboard with more durable materials gives a permanent feeling. The actual product on display invites consumer interaction.

Product: Anheuser-Busch Michelob Golden Draft and Golden Draft Light beers
Number of displays: 500 (edge-lit signs); 1,500 to 3,000 (animated barrel spectaculars)
P-O-P companies: Promotional Products, Tarrytown, N.Y. (edge-lit sign); Lakeside Ltd., Minneapolis (animated barrel spectacular)
Distribution: On-premise locations (edge-lit sign); on- and off-premise locations (animated barrel spectacular)
Introduction: April 1992
Duration: Permanent

Type: Floorstand
Product: Revlon Jean Nate bath and body care product line
Client: Revlon Inc.
P-O-P company: Advertising Display Co., Englewood Cliffs, N.J.
Construction: Corrugated cardboard; foam core; injection-molded trays; litho and rubber- plate printing
Introduction: March 1992

Product: Christmas-themed books
P-O-P company: Delta Manufacturing, Palisades Park, N.J.
Distribution: Bookstores, mass merchants, department and toy stores
Construction: Corrugated cardboard

Type: Pole topper
Product: Wisk Power Scoop
Client: Lever Brothers
P-O-P company: Tremore Inc., North Brunswick, N.J.
Construction: Battery-powered motor for scoop motion; full four-color process litho mounts printed with fluorescent inks
Introduction: October 1992
Comments: The new product introduction required a strong visual to identify and draw attention to the Wisk "power scoop." A 3-D pop-out package replica features the scoop dipping in and out of the detergent.