Displays & Signs

Type: Freestanding floor display
Product: Mother's Zoo Pals animal cookies
Client: Mother's Cake & Cookie Co.
P-O-P companies: Western Packaging & Display Corp., Novato (manufacturer); Stylus, Emeryville, both of Calif., (graphics)
Construction: Litho-mounted base and header; flexo-printed cage frame; yellow gloss-wrapped poles Introduction: June 1992
Comments: The display aided in the promotion of Mother's new Zoo Pals in 8-ounce bags.

Type: Floorstand
Product: Vanderbilt Estates wallpapers and borders
Client: FSC Wallcoverings
P-O-P company: Thomson-Leeds Co. Inc., New York
Construction: Bleached white corrugated cardboard with gradated lithograph printing for a marbleized effect; finished with varnish
Introduction: March 1992

Type: Floorstand
Product: A Touch of Sun hair color
Client: Clairol Inc.
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Construction: Rubber-plate printed corrugated cardboard; four-color process lithograph mounted to corrugated cardboard and chipboard and then die cut
Introduction: January 1992

Type: Counter unit
Product: Skoal chewing tobacco
Client: U.S. Tobacco
P-O-P company: Phoenix Display & Packaging Corp., West Deptford, N.J.
Construction: SBS; two-color laminated to single-face corrugated cardboard and film laminate coating
Introduction: October 1992
Comments: The use of SBS laminated to single-face corrugated cardboard with film laminate coating removed any fluting or exposed edges and gave the unit a semi-permanent appearance.

Client: Bailey Hat Co.
Producer: R.P. Creative Sales Inc.

Client: R.J. Reynolds Tobacco Co.
Producer: Shannen Promotions Inc.

Product: One Great Soap
Number of displays: 3,000
P-O-P company: Ledan Inc., New York
Distribution: Department stores
Introduction: May 1992
Duration: Permanent
Construction: Acrylic
Retailers are working themselves into a lather over a bubbler for One Great Soap.

Client: Lancome, Paris
Producer: Shannen Promotions Inc.
Versatile cube props can be backlit and can take the form of a variety of shapes, including table tents, cubes and mobiles.

Introduction: October 1989
P-O-P company: Gamon International Inc.
Background: Designed to hold six cases of 24 pieces each (a total of 144 packages), the Ouch! Bubble Gum display is designed to play up the product's package, which is intentionally made to resemble a bandage tin. It keeps with Amurol's goal of promoting the fun of the package.