Countertop Displays/Mats

Retailer: Target Corp.
Location: Little Rock, AR

"There's enough happening on this small counter card to qualify it as more than standard P-O-S, if you ask me. First, the product itself is somewhat unique in that it's not just another candle -- these WoodWick versions have an actual piece of wood as opposed to waxed cloth wicks. This innovation is neatly explained and 'heard' when shoppers press where directed: You get the sound of a crackling fire to enhance the ambiance of the candle scent.

"In the world of massive retailers, where does a shopper go to find some of the more basic, yet essential, nail and personal care items? If you happen to be in the checkout line at this Bed, Bath & Beyond store, you'd have the answer right in front of you. This cool, chrome-colored metal and aqua-painted pressboard display holds a substantial array of Tweezerman scissors, nail files and, yes, tweezers.

"This interesting trio of counter displays from Sweet Riot makes great use of the products themselves in its retail presentation. Each die-cut header features a pile of beans that flows nicely around the product tins. Header copy references the benefits of the cacao nibs, which are covered with dark chocolate in various percentages ranging from 50% to 70%. Each 'peace,' as they call them, has only one or two calories -- just enough to satisfy your chocolate fix.

Retailer: Kroger
Location: Maumelle, AR

Retailer: Kroger
Location: Cypress, TX

Retailer: Kroger
Location: Maumelle, AR

Retailer: Kmart
Location: Little Rock, AR

Retailer: Kmart
Location: Little Rock, AR