Countertop Displays/Mats

Retailer: Walgreens
Location: Maumelle, AR

While this particular promotion is seasonal, the display ties in to the look of the brand's previous programs. Product is showcased in a minimal space on the counter.

• Matched colors. The display uses the various colors of red found on the products.
• Tower design. The showcased products sit at an angle on the tower shape.
• Vacuum metalized parts of the display add shine.

Design Data

• Producer: Design Display Group, Carlstadt, N.J.
• Client: MAC Cosmetics

Client Company: Cadbury Adams United States
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 1 months
Producer: Rand Diversified Companies
Unit Cost: Under $10
Production Date: 8/12/2009
Production Run Quantity: 6,500
Objectives: This display had to meet Walgreens' unique merchandising specifications while also adhering to a very limited budget.

Client Company: CND
Country of Production: China
Country of Placement: United States
Intended Length of Use: 24 months
Producer: One Source Industries, LLC.
Unit Cost: Under $200
Production Date: 6/8/2009
Production Run Quantity: 1,500
Objectives: Re-launch a completely new nail polish line with an innovative concept in a retail environment where the display has to sell the product itself. To cultivate and educate existing and new clientele.

Client Company: Integrated Marketing Solution for Diageo
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 12 months
Producer: Rapid Displays
Unit Cost: Under $50
Production Date: 6/8/2009
Production Run Quantity: 853
Objectives: To create a sleek, streamlined countertop display that could merchandise up to 12 bottles of Ciroc vodka.
Materials: Powdercoated metal silver stardust, 1 color printed logo on transfer paper, four clear adhesive bumpons.

Client: Activision / Blizzard
Producer: LAgraphico
Length of Use: 2 months
Unit Cost: $43
Production Run Quantity: 9,867
Production Date: 9/16/09
Primary Country: United States, Canada, Latin America, Spain
Objectives: To build consumer awareness and anticipation of the release by using cool graphics, sleek materials, iconic imagery and the digital countdown clock.