Countertop Displays/Mats

Retailer: Sam's Club
Location: Des Plaines, IL

Retailer: Sam's Club
Location: Sherwood, AR

Retailer: Sam's Club
Location: Little Rock, AR

Retailer: Sam's Club
Location: Sherwood, AR

Client Company: Draftfcb for USPS
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 2 months
Producer: Rapid Displays
Unit Cost: Under $10
Production Date: 9/1/2009
Production Run Quantity: 48,000
Objectives: To create a premium but inexpensive way to leverage media advertising at retail and dispense a simple brochure that educates consumers on the flat rate box program in multiple locations throughout the retail environment.

Client Company: LG Electronics MobileComm
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 3 months
Producer: Rapid Displays
Unit Cost: Under $50
Production Date: 1/8/2009
Production Run Quantity: 2,200

Brand: U by Kotex
Insight: An online poll showed that women need to think more positively about their menstrual periods.
Solution: Market the U by Kotex brand in-store and online with more youthful packaging and less euphemistic messaging.
Description: U by Kotex's black displays and packaging bring a bold look to the feminine care category, which research found to be dull and out of touch with young women.

Retailer: Target Corp.
Location: Little Rock, AR