Countertop Displays/Mats

Client: Nintendo of America Inc., Redmond, WA
Introduction: March 20, 2003
Distribution: Consumer Electronics/Entertainment Stores
Dimensions (H x W x D): 12.5" x 12" x 9.5"
Weight: 15 lbs.
Producer: Trans World Marketing, E. Rutherford, NJ
The interactive counter display highlights features and benefits of the Nintendo Game Boy Advance SP system.

Client: National Tobacco Co., Montreal
Introduction: January 2002
Number of displays: 2,000
Construction: Injection molding, plexi fabrication
Distribution: Convenience stores, gas stations and tobacco retailers across Canada
P-O-P company: Admark Display Ltd., Toronto
Comment: Because cigarettes and tobacco products cannot be offered via self-serve in Canada, this display encases the products and is only accessible by the dealer. It also helps prevent pilferage.

Client: Kerastase, New York
Size of Run: 350
Production Date: May 2002
Producer: Diam International, Woodside, N.Y.
Division: Permanent, Hair and Skin Care: Suntan Products
Comments: Cost efficiency and quick development were requirements for this countertop display that requires no assembly by retailers. All-acrylic fabrication, highly reflective surfaces and CNC-routed curves help to give the display a prestigious look.

Client: Estee Lauder, New York
Size of Run: 4,660
Production Date: July 2002
Producer: Diam International, Woodside, N.Y.
Division: Permanent, Multinational
Comments: Estee Lauder launched this counter display to department stores worldwide. The tester unit holds informational brochures, and the graphics and design of the unit are compatible with Estee Lauder's centralized campaign.

Client: Acushnet Co., Fairhaven, Mass.
Introduction: 2002
Number of displays: Thousands
Construction: Acrylic, styrene, melamine, HPL, screenprinting
Distribution: On-course pro shops and off-course golf stores
P-O-P company: PCL, Lincoln, R.I.
Comments: A rolling freestanding display and a set of countertop displays were included in a new display program to help push the Pinnacle golf ball to a larger segment of the golf ball market.

Client: The Gillette Co., Boston
Size of Run: 245
Production Date: August 2002
Awards: Gold, Design of the Times 2003
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Semipermanent, Supermarket Retailer
Comments: This display allows the Brookshire chain to merchandise $450 worth of Gillette products for both men and women at the front of the store.

Client: Cingular Wireless, Atlanta
Size of Run: 1,200
Production Date: November 2002
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Temporary, Personal Telecommunications
Comments: "Rolling" LED lights dramatize the ability to roll over unused minutes in Cingular cell phone plans. The unit can sit on a shelf or be hung from its metal bracket.

Client: Zia Natural Skincare, San Francisco
Size of Run: 180
Production Date: February 2002
Producer: Vintage Wood, Sebastopol, Calif.
Division: Permanent, Cosmetics: Testers
Comments: Wood construction helped this combination tester and product display blend into its intended retail environment: natural foods/products stores. The bottom half of the unit features ample storage space for boxed, ready-to-sell products.