Countertop Displays/Mats

Client: Davidoff of Geneva, Stamford, Conn.
Introduction: May 2002
Number of displays: 1,000
Construction: Sheet metal, wire
Distribution: Small smoke shops and tobacconists nationwide
P-O-P company: Eastern Display Group, Providence, R.I.
Comment: Functional and attractive, this metal and wire display introduced the new Avo Puritos line of small cigars at retail.

Client: Nintendo of America Inc., Redmond, WA
Introduction: March 1, 2003
Distribution: Consumer Electronics/Entertainment Stores
Dimensions (H x W x D): 20" x 8" x 11"
Awards: Gold, Design of the Times 2003
Producer: Diam International, Woodside, NY
Called the lit blade interactive, this counter unit filters light through the blue plex on the spine. Along the side, the Game Boy Advance logo also utilizes a backlit element.

Client: Skechers USA, Manhattan Beach, Calif.
Introduction: Spring 2003
Size of run: 250
Producer: United Displaycraft, Des Plaines, Ill.
These metal displays were created to bring a construction zone look into shoe stores. Icons of the technical features available within the line are highlighted.

Client: Santa Fe Natural Tobacco Co., Santa Fe, N.M.
Introduction: October 2002
Number of displays: 4,000
Construction: Wood, plexiglass
Distribution: Convenience stores and tobacconists nationwide
P-O-P company: Display Marketing Inc., Holbrook, N.Y.
Comment: The goal of this display is to use a small footprint to gain greater exposure at retail for the Natural American Spirit brand of additive-free cigarettes.

Client: Coty Rimmel, New York
Size of Run: 2,300
Production Date: June 2002
Producer: Diam International, Woodside, N.Y.
Division: Semipermanent, Fragrances: Women's Perfumes
Comments: This promotional PDQ tray for Wal-Mart is a combination tester and merchandiser. The display was part of an integrated launch that included complementary print and promotional ads.

Client: Acushnet Co., Fairhaven, Mass.
Introduction: 2002
Number of displays: Thousands
Construction: Acrylic, styrene, melamine, HPL, screenprinting
Distribution: On-course pro shops and off-course golf stores
P-O-P company: PCL, Lincoln, R.I.
Comments: A rolling freestanding display and a set of countertop displays were included in a new display program to help push the Pinnacle golf ball to a larger segment of the golf ball market.

A solar-powered motor adds motion to this Triad tennis racket sign from Wilson Sporting Goods Co., Chicago.
Producer: Great Northern Corp.'s Display Group., Racine, Wis.

Client: Merial Inc., Duluth, Ga.
Size of Run: 8,000
Production Date: April 2002
Producer: The Display Connection, Moonachie, N.J.
Division: Permanent, Grocery: Pet Food and Accessories
Comments: These displays were designed to introduce Frontline flea and tick treatments in veterinary offices. Previously the product was only available behind the counter at pet stores. Placement in the field was higher than anticipated and the order quantity was doubled to 8,000.

Client: Kerastase, New York
Size of Run: 350
Production Date: May 2002
Producer: Diam International, Woodside, N.Y.
Division: Permanent, Hair and Skin Care: Suntan Products
Comments: Cost efficiency and quick development were requirements for this countertop display that requires no assembly by retailers. All-acrylic fabrication, highly reflective surfaces and CNC-routed curves help to give the display a prestigious look.