Countertop Displays/Mats

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Introduction: April 2003
Size of run: 24,000
Materials/processes used: Vacuum-formed plastic, process-printed label, hotstamped tray tagline
Producer: Rand Display International Inc., Teaneck, N.J.
Comments: Part of a multi-display rollout that introduced a new positioning and look for the Salem brand.

Client: Davidoff of Geneva, Stamford, Conn.
Introduction: May 2002
Number of displays: 1,000
Construction: Sheet metal, wire
Distribution: Small smoke shops and tobacconists nationwide
P-O-P company: Eastern Display Group, Providence, R.I.
Comment: Functional and attractive, this metal and wire display introduced the new Avo Puritos line of small cigars at retail.

Client: Nintendo of America Inc., Redmond, WA
Introduction: March 1, 2003
Distribution: Consumer Electronics/Entertainment Stores
Dimensions (H x W x D): 20" x 8" x 11"
Awards: Gold, Design of the Times 2003
Producer: Diam International, Woodside, NY
Called the lit blade interactive, this counter unit filters light through the blue plex on the spine. Along the side, the Game Boy Advance logo also utilizes a backlit element.

Client: Skechers USA, Manhattan Beach, Calif.
Introduction: Spring 2003
Size of run: 250
Producer: United Displaycraft, Des Plaines, Ill.
These metal displays were created to bring a construction zone look into shoe stores. Icons of the technical features available within the line are highlighted.

Client: Santa Fe Natural Tobacco Co., Santa Fe, N.M.
Introduction: October 2002
Number of displays: 4,000
Construction: Wood, plexiglass
Distribution: Convenience stores and tobacconists nationwide
P-O-P company: Display Marketing Inc., Holbrook, N.Y.
Comment: The goal of this display is to use a small footprint to gain greater exposure at retail for the Natural American Spirit brand of additive-free cigarettes.

Client: Nintendo of America Inc., Redmond, WA
Introduction: March 20, 2003
Distribution: Consumer Electronics/Entertainment Stores
Dimensions (H x W x D): 12.5" x 12" x 9.5"
Weight: 15 lbs.
Producer: Trans World Marketing, E. Rutherford, NJ
The interactive counter display highlights features and benefits of the Nintendo Game Boy Advance SP system.

Client: National Tobacco Co., Montreal
Introduction: January 2002
Number of displays: 2,000
Construction: Injection molding, plexi fabrication
Distribution: Convenience stores, gas stations and tobacco retailers across Canada
P-O-P company: Admark Display Ltd., Toronto
Comment: Because cigarettes and tobacco products cannot be offered via self-serve in Canada, this display encases the products and is only accessible by the dealer. It also helps prevent pilferage.